<![CDATA[BY: ROSS GARDINER, Intellitix ContributorAnyone that has ever come through the tunnel and onto the Las Vegas Speedway during Electric Daisy Carnival will attest, there’s no festival in the world that can match it for decadence. With twelve stages, eighteen fairground rides, and about 450,000 people, it’s one of the world’s biggest dance music festivals and celebrated its 21st year in suitably mind-blowing fashion by improving almost every area of the event.The logistics nerds would do well to travel to EDC Las Vegas to get some insight into how this incredibly slick operation goes down. From light design to the management of crowd flow, every detail of the event has been considered and optimized for efficiency, whilst bringing in over $1.3bn to Las Vegas.Here are five things that any festival, big or small, could learn from Insomniac’s EDC Las Vegas.
Don’t Skimp on ProductionEach of the twelve music stages had its own distinct design and feel, whilst maintaining the highest standard of visual production and sound design. The result was a dizzying array of lights and sound, and enough stimulation to keep even the youngest kandi ravers engaged for three long days.Insomniac made the most of the relatively small space and diversified the offerings within the narrow aesthetic of EDM. The expense report for the production would make fascinating reading, and while they have been at the forefront of moving dance music forward, they are arguably just as well known for their visuals.
Take Health & Safety Very SeriouslyMake no mistake, this is a high-risk event. EDM festivals on this scale have to be able to function like hospitals on account of the size of the crowds, the heat, and the levels of drug and alcohol consumption.Insomniac’s director of Health and Safety Maren Steiner is one of the industry’s most respected figures and said in 2015 that her team’s response time to a medical emergency was under six minutes. This year the festival, unfortunately, had one death, as well as sixteen off-site hospital transfers and over 1,000 on-site medical visits. While no tragedy can be excused and event promoters should always push for the safety of its patrons, Insomniac’s mass medical infrastructure prove the festival is doing all it can to create a safe environment for attendees.
Get Great VolunteersWhile almost every festival will utilize volunteers in some shape or form, EDC’s 400-strong Ground Control team is a model that all large festivals should emulate. The passionate group of ravers are there to act as the first point of call for anyone that is having difficulty at the event. They are on the front lines and extremely visible in every corner of grounds and can alert security, medical staff or police of any problems. Take time to train your volunteers, organize them, and make sure that they understand what their role entails at your event. In exchange for their work, you should welcome them into the family and encourage them to take ownership over the festival.
Hydration is key, Headliners! Make sure to grab some water on the way to the Speedway! #EDCLV2017 pic.twitter.com/W3rZqP1n6b— EDC (@EDC_LasVegas) June 18, 2017