Money + Growth

Are you exhibiting at a trade show or managing exhibitors? Trade shows provide companies with a unique, powerful opportunity to secure high-quality leads and customers, and generate much higher ROI than from other marketing activities. It's not just an industry trope either: 99 percent of marketers report that trade shows provide their company with unique value that they cannot get from any other marketing medium. But it's not enough to merely show up, you also have to bring your A-game when it comes to trade show booth ideas. In order to maximize the benefits of exhibiting at a trade show, planners ...

Most festival attendees approach their big weekend expecting a perfect utopia of music, friends, food, and absolutely no hassle whatsoever. Rarely does it quite pan out quite so perfectly! As a festival organizer, there are many factors you can control that will influence the mood of your attendees. While it might be more fun to focus on the big items—artists and food, for example—you don’t want to ignore some seemingly “less important” things that can have major consequences later on. Here are some of the top things that everyone hates about festivals, and how you can avoid them at your ...

As part of their annual 360 Report, demographics giant Nielsen undertook a study that queries festival fans what is most likely to sway them towards a particular festival. The results are nothing short of illuminating, especially when they so closely reflect Intellitix's own findings in our State of Live report. We take a closer look below. Lineup First and foremost in prominence: 86% of fans state that the lineup is of major importance. With booking fees occupying so much of festival budgets, this should come as no surprise. However, it would be incorrect to assume that this data suggests that ...

Nowadays many festivals take the easy way out by using simple framed event shots with a ticket link for their social media. The real masters look deep into what their assets are, and get creative with how to roll them out, and how to carefully repurpose them for social posts. We’ve scoured the internet for some of our favorite festival social channels and thought about what makes an event’s social strategy truly effective. It’s not just about shifting the tickets—though that should always be the priority. It’s about building a unique identity and personalizing the voice so that you stand ...

Live events still have a leg up on digital marketing. How? In-person events provide companies with unique, unmatchable access to their target audience. Because of this unique audience opportunity, sponsors are willing to pay for parts of your event. But how do you secure sponsors? What do sponsors want? What should your sponsorship package feature? In this guide, we’ll answer the above questions, and give you a few ideas to help you secure event sponsors with ideas for sponsorship packages. What is sponsorship?  Before you design your sponsorship opportunities, it’s important to understand what you are designing for.  When you ...

As we noted in our 2020 event trend roundup, event sustainability will continue to have a bigger influence in how events are organized and promoted in the coming years. A core reason behind this trend millennial and Gen Z attitudes and responses to businesses that take stances on broad issues. Below, we take a look at some of the data behind why focusing on sustainability may be good for the festival business. Millennial Spending Habits vs. Company Stances Recent studies consistently show that millennials spending habits are heavily influenced by companies they consider to have strong moral compasses. Forbes reported ...

Below, we'll give you everything you need to calculate your customer acquisition costs, and how they impact your event. But first, why does this calculation matter? A strange paradox plagues event marketers. On one hand, you have a LOT of time to plan, analyze, and think about your event, and then face an unforgivingly short timeframe to actually execute on it. But on the other hand… All this time for analysis — a real luxury, coveted by marketers across every other industry — often ends up completely wasted. This may be a bitter truth to swallow, but it’s hard to ...

Events are highly effective tools that—when done right—can produce significant results. According to a study, 85 percent of attendees are more likely to make a purchase after attending an event, and 91 percent said they have more positive feelings about a brand after interacting with it; there aren’t many other tools to have such positive ROI. With this in mind, what is the one thing event marketers will do well to have more of at their events? Attendees. And we live in the perfect time to bring in more attendees year-over-year, and it can come at a fairly low cost ...

About a year or so ago, a handful of major dance music festivals were implementing event marketing tactics such as teasing their lineups out act by act. On the first day, the fans were amped by a headliner announcement, and speculation was rife about who’d be announced next. The festival would get a mention or two in a smaller publication, but one act at a festival—unless it’s Daft Punk, Beyonce or a David Bowie hologram—isn’t making the big news. The next day most people forgot to check back, no publications reported the announcement, and just like that, their chance at ...

Imagine your toil for months to put on an event. You scout for talent, negotiate prices and book venues, build sets, stress about budgets and dress rehearsals, you chase deadlines and put out fires, and now it’s opening night, the moment of truth... Only you have a problem: nobody's showing up. It’s every event organizer’s worst fear. It also actually happens a lot more often than you think, and booking once-famous acts alone won’t make you immune to it. This nightmare scenario is also what makes the event marketer’s job exceptionally hard. Events already pose big logistical challenges, and after ...