Money + Growth

Are you exhibiting at a trade show or managing exhibitors? Trade shows provide companies with a unique, powerful opportunity to secure high-quality leads and customers,…

Most festival attendees approach their big weekend expecting a perfect utopia of music, friends, food, and absolutely no hassle whatsoever. Rarely does it quite pan…

As part of their annual 360 Report, demographics giant Nielsen undertook a study that queries festival fans what is most likely to sway them towards…

Nowadays many festivals take the easy way out by using simple framed event shots with a ticket link for their social media. The real masters…

Live events still have a leg up on digital marketing. How? In-person events provide companies with unique, unmatchable access to their target audience. Because of…

As we noted in our 2020 event trend roundup, event sustainability will continue to have a bigger influence in how events are organized and promoted…

Below, we'll give you everything you need to calculate your customer acquisition costs, and how they impact your event. But first, why does this calculation…

Events are highly effective tools that—when done right—can produce significant results. According to a study, 85 percent of attendees are more likely to make a…

About a year or so ago, a handful of major dance music festivals were implementing event marketing tactics such as teasing their lineups out act…

Imagine your toil for months to put on an event. You scout for talent, negotiate prices and book venues, build sets, stress about budgets and…