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Are you already planning this year’s meetings and events? With the meeting and event industry always changing, it’s important to stay up-to-date on the latest trends and attendee expectations to ensure your event’s success. To help you bring this year into focus, we’ve researched and outlined this year’s top 20 event industry trends. Get the 20/20 vision you need to make the best out of your  2020 event strategy.  We organized this year’s top 20 event trends into three categories for you: Event Industry Trends  Event Technology Trends  Event Venue Trends  Let's dive into it! Event Industry Trends 1. Event Organizers ...

Imagine your toil for months to put on an event. You scout for talent, negotiate prices and book venues, build sets, stress about budgets and dress rehearsals, you chase deadlines and put out fires, and now it’s opening night, the moment of truth... Only you have a problem: nobody's showing up. It’s every event organizer’s worst fear. It also actually happens a lot more often than you think, and booking once-famous acts alone won’t make you immune to it. This nightmare scenario is also what makes the event marketer’s job exceptionally hard. Events already pose big logistical challenges, and after ...

You figured out the dates, you reserved the venue, you even have commitments from your line-up… NOW you’re left with the most difficult and most important task of all: selling out your event. What event marketing tactics should you focus on? Which channels will give you the best return on your marketing efforts? Where are the hidden opportunities? In this post, we reveal the best event marketing tactics you can apply in 2020. The data comes from the Intellitix State of Live Report, which you can download below. Ready to level-up your event marketing? Let’s dig into the stats! Where ...

It’s safe to say that few people in the world are better at improving event security than Jeffrey Miller. After almost 25 years in the Pennsylvania State Police, working his way up from the lowest rank to the highest, Jeffrey was reporting to Governor Rendell as state commissioner of the 9th largest police department in America. After retirement, the NFL came calling. And soon Jeffrey was serving as the National Football League’s senior vice president and chief security officer, overseeing everything from stadium security to fan conduct to game integrity, along with special event security for the Super Bowl, Pro ...

Michael Ilves, LA-based brand activation specialist that has worked with some of America's largest festival properties. The very best brand activations integrate seamlessly into the event by solving a problem, whilst also acting as a vehicle for data collection and inspire engagement on socials. We've put together a list of some of our favorite festival experiential concepts from the past couple of years, and offer some vital tips and takeaways that you can integrate into your activation strategy for 2018. HP’s The Lab Brand Activation https://www.youtube.com/watch?v=pmIbYwWDWMM This one was a particular hit at music festivals in 2016/2017, having a particularly ...

Any event producer will tell you that exacting a live event budget is a headache. Doing it well is so important to your success yet it will invariably be an expensive process of trial-and-error until you manage to really get the reins on your operation costs. In our recent State of Live industry report, we wanted to get a read on how event budgets are shifting and changing year-on-year. The good news is that 54.3% of North American music festival budgets increased in the past year, showing that the industry is still enjoying the kind of growth that has propelled ...