Terror scare at Rock am Ring caused by spelling error

By Milan Malivuk June 16, 2017
Rock am Ring was actually the result of a simple typo, police revealed in a recent statement. German police ordered a full evacuation of Rock…

WATCH NOW: Digital Marketing for Festivals Webinar Featuring Leon Hill

By Milan Malivuk June 2, 2017
We Know Festivals. Hill is credited with creating marketing campaigns for some of the world's most unique festivals including Australia's Lost Paradise, Iceland's Secret Solstice,…

4 Overlooked Marketing Strategies for Live Events

By Milan Malivuk May 26, 2017
Automate (with Caution) “Whether it's using simple scheduling tools like Buffer, or Hootsuite, or automating customer response with Facebook bots, very few festivals are using…

6 Music Festivals With Seriously Enviable Social Media

By Milan Malivuk May 26, 2017
HARD. The SoCal parking lot rave has been the subject of tremendous scrutiny in recent years, but their social media has always had a unique,…

More Than Music: How to Market a Destination Music Festival

By Milan Malivuk May 19, 2017
"Every festival has a huge lineup these days, and when you’re competing with somewhere like Ibiza, which hosts every big DJ in the world every…

Masterclass: Festival Marketing Guru Leon Hill on How to Immediately Step Up Your Social Game

By Milan Malivuk May 17, 2017
Leon Hill and his company We Know Festivals. The Reykjavik-based Aussie founded one of the first social media marketing companies in the world back in…

MASTERCLASS: StreetTeam Co-Founder Explains the Immense Value in Turning Fans into Advocates

By Milan Malivuk May 2, 2017
One thing that should never be forgotten in the event industry is that festivals are social gatherings for groups of people. Your event isn’t 50,000…

MASTERCLASS: Everfest’s Eamon Armstrong on How to Build Communities at Festivals

By Milan Malivuk April 12, 2017
One crucial element that the world's most iconic and influential festivals share in common is the communities that they have built around the event. These…

You’re Only As Good As Your Last Event: A Guide to Measuring and Tracking Results

By Milan Malivuk March 27, 2017
"There’s a huge disconnect between what brands are doing on site and how they’re leveraging that data in other marketing efforts," says Peter Machalek. Whether…

A Case for Content: Why Festivals Should Spend Less on PR and More on Content

By Milan Malivuk March 25, 2017
“content is king”. Red Bull ushered in an era when brands would fund projects and events that made them look cool in the eyes of…
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State of Live Events Report 2018

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