The most important part of any event marketing process is when the event itself takes place. But equally important as the event itself is both what you do before the event and —not thought about nearly as much—what you do after the event. In the digital age, where attention is fleeting, event marketers would do […]
Post-Event Marketing Buzz: Make Your Event Last Forever Read More »
Did you know that 98 percent of event attendees are more likely to purchase a company’s product after an experiential event? Or that 93 percent of customers reported that brand experiential events are more influential than the internet or TV advertisements? Or that 91 percent of experiential event attendees report feeling an increased connection and
The Power of Experiential Events Read More »
Music festivals take place online as much as they do in grassy fields or huge arenas. The major, institutional festival brands—Coachella, Bonnaroo, SXSW—are cultural events that are the anchor point to a whole lifestyle and a whole media, social, and marketing ecosystem results in their wake. These events have achieved this status, in part at
5 Tips for the Perfect Branded social media Experience Read More »
MRA is in the business of providing mobile experiential marketing opportunities to brands who want to truly connect with their consumers. And it’s working. Their fleet of vehicles has traveled over 569,000 miles and been on-site at every live event you can imagine. Their vehicles come in a range of sizes – from 1,000 square
On the Road Again: How Mobile Experiential Marketing Can Build Brand Loyalty Read More »
A social amplification strategy can help your festival build awareness before, during, and after the event. “Social amplification” is the technical term for when social media users engage with and share a brand’s content through Facebook shares, Twitter retweets, Instagram regrams and more. And festivalgoers are ready to talk about your event. According to a
Let Fans Do The Talking: Promoting Your Festival Through Social Amplification Read More »
For some festival promoters, the idea of trying to build an audience in living rooms around the world with live streaming will seem like the antithesis of what they’re trying to do. Why throw a festival when people can experience it from bed, right? But others will understand that live streaming is an incredible marketing
Why You Should Integrate Live Streaming at Your Festival Read More »
There is a ton of marketing activities that occur before an event and during, but what about post-event? After the curtains drop, is it really time to end the show? In addition to putting efforts before and during the event, creating a post-event strategy can yield some extra marketing juice and new results so we’ve
5 Surefire Event Marketing Tactics to Increase Guest Retention Post-Event Read More »
You need to have a diverse content strategy for your brand activations. We all know that things move at a fiberoptic pace in the world of digital marketing. Innovative campaigns usher in fresh approaches to consumer outreach, pushing everyone and their dogs to switch up their strategy, before becoming obsolete and making way for something
Why it’s necessary to have a Winning Content Strategy For Your Brand Activations Read More »
Michael Ilves, LA-based brand activation specialist that has worked with some of America’s largest festival properties. The very best brand activations integrate seamlessly into the event by solving a problem, whilst also acting as a vehicle for data collection and inspire engagement on socials. We’ve put together a list of some of our favorite festival
[Updated] 12 Engaging Brand Activation Ideas to Boost Event Sponsorship Read More »
–Ross Gardiner, Intellitix Contributor– Tracking pixels have quickly become an integral part of the personalized advertising era, and they are playing a particularly crucial role in revolutionizing the festival and event ticketing space. With a myriad of ad options available to event marketers, tracking pixels can not only detail which forms of ads work, but
Gupta Media’s Joe Schlesinger on Using Tracking Pixels to Beef Up Your Target Marketing Read More »