The most important part of any event marketing process is when the event itself takes place. But equally important as the event itself is both what you do before the event and —not thought about nearly as much—what you do …
Post-Event Marketing Buzz: Make Your Event Last Forever Read More »
Did you know that 98 percent of event attendees are more likely to purchase a company’s product after an experiential event? Or that 93 percent of customers reported that brand experiential events are more influential than the internet or TV …
Music festivals take place online as much as they do in grassy fields or huge arenas. The major, institutional festival brands—Coachella, Bonnaroo, SXSW—are cultural events that are the anchor point to a whole lifestyle and a whole media, social, and …
Social Media Activation: 5 Tips for the Perfect Branded Experience Read More »
MRA is in the business of providing mobile experiential marketing opportunities to brands who want to truly connect with their consumers. And it’s working. Their fleet of vehicles has traveled over 569,000 miles and been on-site at every live event …
On the Road Again: How Mobile Experiential Marketing Can Build Brand Loyalty Read More »
A social amplification strategy can help your festival build awareness before, during, and after the event. “Social amplification” is the technical term for when social media users engage with and share a brand’s content through Facebook shares, Twitter retweets, Instagram …
Let Fans Do The Talking: Promoting Your Festival Through Social Amplification Read More »
For some festival promoters, the idea of trying to build an audience in living rooms around the world with live streaming will seem like the antithesis of what they’re trying to do. Why throw a festival when people can experience …
Why You Should Integrate Live Streaming at Your Festival Read More »
There is a ton of marketing activities that occur before an event and during, but what about post-event? After the curtains drop, is it really time to end the show? In addition to putting efforts before and during the event, …
5 Surefire Event Marketing Tactics to Increase Guest Retention Post-Event Read More »
You need to have a diverse content strategy for your brand activations. We all know that things move at a fiberoptic pace in the world of digital marketing. Innovative campaigns usher in fresh approaches to consumer outreach, pushing everyone and …
Why it’s necessary to have a Winning Content Strategy For Your Brand Activations Read More »
Michael Ilves, LA-based brand activation specialist that has worked with some of America’s largest festival properties. The very best brand activations integrate seamlessly into the event by solving a problem, whilst also acting as a vehicle for data collection and …
[Updated] 12 Engaging Brand Activation Ideas to Boost Event Sponsorship Read More »
–Ross Gardiner, Intellitix Contributor– Tracking pixels have quickly become an integral part of the personalized advertising era, and they are playing a particularly crucial role in revolutionizing the festival and event ticketing space. With a myriad of ad options available …
Gupta Media’s Joe Schlesinger on Using Tracking Pixels to Beef Up Your Target Marketing Read More »