Terror scare at Rock am Ring caused by spelling error

BY: ROSS GARDINER, Intellitix ContributorA terror scare at Germany’s Rock am Ring was actually the result of a simple typo, police revealed in a recent statement.German police ordered a full evacuation...

On the Road Again: How Mobile Experiential Marketing Can Build Brand Loyalty

BY: PETER MACHALEK, Intellitix Director of Brand PartnershipsWhat does it take to create a loyal customer? That’s the magic question that brands seek to answer in their quest for market domination....

WATCH NOW: Digital Marketing for Festivals Webinar Featuring Leon Hill

BY: LINDSAY GRUMMETT, Intellitix Content Marketing ManagerStep up your digital marketing strategy with the help of Leon Hill, founder of We Know Festivals.Hill is credited with creating marketing campaigns for some...

4 Overlooked Marketing Strategies for Live Events

It’s commonplace now for every marketer in the land to bemoan the enormous influence that Facebook has over businesses. The social networking platform has a track record of rolling out new...

6 Music Festivals With Seriously Enviable Social Media

If we’d been tasked with putting this list together a few weeks ago, it would have almost certainly included HARD. The SoCal parking lot rave has been the subject of tremendous...

More Than Music: How to Market a Destination Music Festival

The boom in music festival culture over the last five years has pushed more and more young people to shun traditional vacationing on a secluded beach with a paperback in favor...
Marketing Guru Leon Hill on How to Immediately Step Up Your Social Game

Masterclass: Festival Marketing Guru Leon Hill on How to Immediately Step Up Your Social...

Long gone are the days when purchasing ad space was the biggest step in getting your message out. Digital marketing—online advertisements, social media, content, and branding—has become a data-driven science. And,...

MASTERCLASS: StreetTeam Co-Founder Explains the Immense Value in Turning Fans into Advocates

One thing that should never be forgotten in the event industry is that festivals are social gatherings for groups of people. Your event isn’t 50,000 individuals, it’s more like 5,000 groups...

MASTERCLASS: Everfest’s Eamon Armstrong on How to Build Communities at Festivals

One crucial element that the world's most iconic and influential festivals share in common is the communities that they have built around the event. These essential bonds that are formed at...

You’re Only As Good As Your Last Event: A Guide to Measuring and Tracking...

After the stages come down and the vendors have left, what’s the first thing you think about post event? If your answer is next year’s event then consider yourself a true...

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The Evolution of The Live Event Budget in 2018

Any event producer will tell you that exacting a live event budget is a headache. Doing it well is so important to your success...

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