Data

10 Popular RFID Brand Activation Ideas for Sporting Events

Data, Sponsorship, Technology

How to make better brand activations for sporting events? RFID Experiential initiatives open up a world of opportunities bridging digital technology and real-life experiences, providing engaging ways to bring sponsors and fans closer than ever before. With social media integration, organizers and sponsors are able to extend their brand reach past the event itself, creating lasting […]

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RFID for Events: Top 10 Myths Busted

Cashless, Data, Entry + Exit, Technology

Events with integrated RFID solutions for Access Control, Cashless Payment, and Experiential benefit from improved operational efficiencies, increased on-site revenue and enhanced patron experience. We might be a bit biased, but we’ve seen it happen over and over. If you’re one of those organizers who is considering using RFID technology but are skeptical, you’re not

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5 Surefire Event Marketing Tactics to Increase Guest Retention Post-Event

Data, Marketing, Technology

There is a ton of marketing activities that occur before an event and during, but what about post-event? After the curtains drop, is it really time to end the show? In addition to putting efforts before and during the event, creating a post-event strategy can yield some extra marketing juice and new results so we’ve

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rfid technology crossfit games

Watch How RFID Technology Powered the 2017 Reebok CrossFit Games

Data, Entry + Exit, Guest Experience, Operations, Technology, Vendor management

Intellitix partnered with the 2017 Reebok CrossFit Games to integrate an effective RFID technology solution into their operation. “CrossFit came to us really with one primary goal—enhancing the spectator experience. They wanted to make everything about their experience easy, seamless, integrated, secure, and memorable,” explains Brennan Kerr, Intellitix’s Head of Sports. “The move from LA

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Gupta Media’s Joe Schlesinger on Using Tracking Pixels to Beef Up Your Target Marketing

Data, Marketing, Technology

–Ross Gardiner, Intellitix Contributor– Tracking pixels have quickly become an integral part of the personalized advertising era, and they are playing a particularly crucial role in revolutionizing the festival and event ticketing space. With a myriad of ad options available to event marketers, tracking pixels can not only detail which forms of ads work, but

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live-event-tech

This Minor Change Greatly Affected the Event App Industry

Data, Technology

For both brands and ticket-buyers, customer experience during the event is undoubtedly the most important aspect of any festival. But increasingly, the digital world is becoming inexorably intertwined with the physical experience itself, as a tailored event app brings the festival to the smartphone. Event apps have long since replaced paper maps for many brands,

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