Data

How to make better brand activations for sporting events? RFID Experiential initiatives open up a world of opportunities bridging digital technology and real-life experiences, providing engaging ways to bring sponsors and fans closer than ever before. With social media integration, organizers and sponsors are able to extend their brand reach past the event itself, creating lasting digital impressions. The biggest benefit of RFID technology is the wealth of data collected on the platform including engagement levels tied to audience demographic information reported in real-time on custom dashboards. Armed with rich audience insight and measurable ROI, organizers and sponsors can take their ...

Fans spend a lot of money when going to events, but how much is the question. The global live event industry is exponentially growing and event producers are searching for new ways to improve how fans experience their events. Spending money is one way fans enhance their experience; whether it be through buying food, alcohol or even merchandise - the fans spend, spend, spend. In our State of Live Report, we analyze the event data of exactly what fans spend on while attending events. Below are some insights from the data we’ve collected so you really know what the most ...

Billy Beane’s pioneering focus on sabermetrics with the Oakland Athletics opened many Americans' eyes to the power of data analysis in the world of sports. But it isn’t just on-field that this hyper-awareness to detail has had a tremendous influence. In the stands, sporting event fan data is being tracked and harnessed to great effect by some of the most innovative sports teams of today, and it is being used to improve the fan experience and increase revenue. Take Atlanta’s new $1.6 billion Mercedes-Benz Stadium. The staggering new structure is kitted out with proximity beacons and offers a glimpse into ...

Events with integrated RFID solutions for Access Control, Cashless Payment, and Experiential benefit from improved operational efficiencies, increased on-site revenue and enhanced patron experience. We might be a bit biased, but we've seen it happen over and over. If you're one of those organizers who is considering using RFID technology but are skeptical, you're not alone. It's important to evaluate all aspects of new event technology to make sure it's the right fit for you. We get it. That's why we put this list together to help you in your quest for RFID glory. Myth #1: RFID is Not Secure ...

There is a ton of marketing activities that occur before an event and during, but what about post-event? After the curtains drop, is it really time to end the show? In addition to putting efforts before and during the event, creating a post-event strategy can yield some extra marketing juice and new results so we've assembled this list to get you started on increasing guest retention post-event. #1: Exclusive Pre-Sale & VIP Packages The moment you’ve finalized the venue and date of your next event, announce a “Save the Date” immediately to your email subscriber list and social media followers ...

Most customer data-collection efforts are based on the information they give you. It’s valuable to be sure, but it’s not 100% trustworthy because you have no way of verifying that what you’re getting is accurate. But actions don’t lie. And being able to track what people do will tell you so much more about them, what they like and how you can adapt to their needs. This is what makes live events such a goldmine for anyone who wants to get to know their customers, as long as the right data-capturing mechanisms are in place. The problem is that these ...

Intellitix partnered with the 2017 Reebok CrossFit Games to integrate an effective RFID technology solution into their operation. "CrossFit came to us really with one primary goal—enhancing the spectator experience. They wanted to make everything about their experience easy, seamless, integrated, secure, and memorable,” explains Brennan Kerr, Intellitix’s Head of Sports. “The move from LA to Madison, WI was a big change for the fans, and the organizers really seized the opportunity to take the experience to the next level.” Shrinking lines with RFID Technology “The lines looked really long as we were getting up to it. But as soon ...

PwC, live music and streaming services combine to account for 73% of the US music industry's annual revenue. The report detailed an "insatiable appetite" amongst the public for music events, while highlighting that live event streaming is starting to show signs of being able to fill the vast gap left by physical music sales some decade-and-a-half ago, predicting it will contribute $7.4B by 2021. "The market is being defined and propelled by consumers’ increased demand for live, immersive, sharable experiences,” wrote Deborah Bothun, PwC's global entertainment and media leader. “Consumers want to get closer, more engaged and better connected with the stories ...

--Ross Gardiner, Intellitix Contributor-- Tracking pixels have quickly become an integral part of the personalized advertising era, and they are playing a particularly crucial role in revolutionizing the festival and event ticketing space. With a myriad of ad options available to event marketers, tracking pixels can not only detail which forms of ads work, but which stage in the sales process your prospective customers are at, and give you a much better understanding of what those customers respond to. "A tracking pixel is essentially a piece of code that gets placed on the website and can tell you exactly how ...

For both brands and ticket-buyers, customer experience during the event is undoubtedly the most important aspect of any festival. But increasingly, the digital world is becoming inexorably intertwined with the physical experience itself, as a tailored event app brings the festival to the smartphone. Event apps have long since replaced paper maps for many brands, allowing customers to stay up-to-date on festival announcements in real time, compare schedules with friends, and even find lost companions, usually without needing a phone signal once the app is downloaded. Beyond convenience, event apps help paint a data picture for brands, giving them insight ...