Data

How to make better brand activations for sporting events? RFID Experiential initiatives open up a world of opportunities bridging digital technology and real-life experiences, providing engaging…

Fans spend a lot of money when going to events, but how much is the question. The global live event industry is exponentially growing and…

Billy Beane’s pioneering focus on sabermetrics with the Oakland Athletics opened many Americans' eyes to the power of data analysis in the world of sports.…

Events with integrated RFID solutions for Access Control, Cashless Payment, and Experiential benefit from improved operational efficiencies, increased on-site revenue and enhanced patron experience. We…

There is a ton of marketing activities that occur before an event and during, but what about post-event? After the curtains drop, is it really…

Most customer data-collection efforts are based on the information they give you. It’s valuable to be sure, but it’s not 100% trustworthy because you have…

Intellitix partnered with the 2017 Reebok CrossFit Games to integrate an effective RFID technology solution into their operation. "CrossFit came to us really with one…

PwC, live music and streaming services combine to account for 73% of the US music industry's annual revenue. The report detailed an "insatiable appetite" amongst…

--Ross Gardiner, Intellitix Contributor-- Tracking pixels have quickly become an integral part of the personalized advertising era, and they are playing a particularly crucial role…

For both brands and ticket-buyers, customer experience during the event is undoubtedly the most important aspect of any festival. But increasingly, the digital world is…