No Messy Transaction Cancellations Mean You Make What You Sell In the past, it was possible for credit card transactions to be made on site only for the account to turn out to be maxed out or overdrawn. The result: you get stiffed and the customer walks away with a tray of beers. Whether that […]
4 Advantages of Cashless Payments Read More »
“There’s a huge disconnect between what brands are doing on site and how they’re leveraging that data in other marketing efforts,” says Peter Machalek. Whether your objective is to increase event awareness or improve brand loyalty, there are a variety of ways to use event data and online insights to help you get a better
You’re Only As Good As Your Last Event: A Guide to Measuring and Tracking Results Read More »
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World Payment Report prove what we’ve known for a while now; consumers no longer want to carry cash! It’s a sign that yet more festivals and events will inevitably join the cashless revolution, but they need to think carefully about what technology they choose. The 2014 report, conducted by Capgemini and RBS, reveals that mobile
Live Events Can't Ignore the Cashless Society Read More »