Technology

4 Insights to Improve Your Sporting Event Fan Data

By Tom Kacicki September 16, 2019
Billy Beane’s pioneering focus on sabermetrics with the Oakland Athletics opened many Americans' eyes to the power of data analysis in the world of sports.…

How to Increase Profits with RFID Technology

By Tom Kacicki September 16, 2019
Events are expensive. With 22% of the average total event budget ranging from two to five million dollars, event planners are constantly trying to find…

On the Road Again: How Mobile Experiential Marketing Can Build Brand Loyalty

By Tom Kacicki September 11, 2019
MRA is in the business of providing mobile experiential marketing opportunities to brands who want to truly connect with their consumers. And it’s working. Their…

RFID for Events: Top 10 Myths Busted

By Tom Kacicki September 4, 2019
Events with integrated RFID solutions for Access Control, Cashless Payment, and Experiential benefit from improved operational efficiencies, increased on-site revenue and enhanced patron experience. We…

How to Build a VIP Experience That Fans Will Keep Coming Back for

By Tom Kacicki September 4, 2019
Love it or loathe it, VIP is a vital and enduring aspect of the festival experience. Some more egalitarian promoters scoff at the notion that…

Let Fans Do The Talking: Promoting Your Festival Through Social Amplification

By Tom Kacicki August 29, 2019
A social amplification strategy can help your festival build awareness before, during, and after the event. “Social amplification” is the technical term for when social…

How Esports Tournaments Can Improve Event Security

By Tom Kacicki August 22, 2019
The Esports industry was shaken as news broke that there had been a mass shooting at a gaming tournament in Florida last year on August…

How RFID Wristbands Improve Fan Expos

By Tom Kacicki August 15, 2019
Cons have been gradually catching up to the major advances in event technology, adapting some of the best practices from fellow large-scale events like major…

Why You Should Integrate Live Streaming at Your Festival

By Tom Kacicki August 8, 2019
For some festival promoters, the idea of trying to build an audience in living rooms around the world with live streaming will seem like the…

5 Surefire Event Marketing Tactics to Increase Guest Retention Post-Event

By Tom Kacicki August 1, 2019
There is a ton of marketing activities that occur before an event and during, but what about post-event? After the curtains drop, is it really…
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State of Live Events Report 2018

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