Technology | Page 2 of 7

10 Popular RFID Brand Activation Ideas for Sporting Events

How to make better brand activations for sporting events? RFID Experiential initiatives open up a world of opportunities bridging digital technology and real-life experiences, providing engaging ways to bring sponsors and fans closer than ever before. With social media integration, organizers and sponsors are able to extend their brand reach past the event itself, creating lasting […]

7 Reasons Why Food and Drink Events Need Cashless Payments

Cashless

Nearly 5 out of 10 millennials now refer to themselves as “foodies” It’s no surprise that food and drink events are becoming increasingly more popular around the world as consumers become more educated and passionate about tasting and discovering great food and drink. In fact, 52% of millennials would rather go to a food festival

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Boost Your Event’s ROI With Mobile Lead Retrieval

Technology

Lead retrieval is the stuff of events, networking and making connections are what make the world go ‘round, but you can’t do that if you don’t grab that prospective lead’s contact information, much of which happens at conferences by lead retrieval. This form of info gathering is a major focus for event marketers and exhibitors.

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The 5 Proven Strategies to Increase Event Revenue

Budgeting, Marketing, Technology

The goal that’s on every event producer’s list – increase event revenue. As in the rest of the live business, technology is changing the way fans spend money at concerts and, right now, tech is leading live entertainment towards cashless events. The pressure is on. Demand from fans to out-do previous event experiences is a

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Why You Should Use Cashless Payments at Your Next Event

Cashless, Technology

Cashless payments through RFID wearable technology has become immersed not only into people’s everyday lives (think Apple Pay) but also in events. Why? Because cashless payments help event planners create a seamless onsite experience for attendees that increase attendee’s overall event satisfaction and their event spend. But how do you know if integrating a cashless

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The Power of Experiential Events

Experiential, Marketing

Did you know that 98 percent of event attendees are more likely to purchase a company’s product after an experiential event? Or that 93 percent of customers reported that brand experiential events are more influential than the internet or TV advertisements? Or that 91 percent of experiential event attendees report feeling an increased connection and

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Event Data: How Much Fans Spend at Events

Data

Fans spend a lot of money when going to events, but how much is the question. The global live event industry is exponentially growing and event producers are searching for new ways to improve how fans experience their events. Spending money is one way fans enhance their experience; whether it be through buying food, alcohol

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What You Need to Know About Ticket Fraud at Festivals

Entry + Exit, Operations, Technology, Ticketing

Ticket fraud at festivals is costing fans millions of hard-earned dollars in losses, and in today’s market, digital tickets have become an integral part of any event’s ticket sales. So integral in fact, that two-thirds of tickets sold online are digital, a comparatively large figure to other online industries, and one that attests to how

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Unique Ways to Incorporate RFID Wristbands Into Your Next Event

Cashless, Entry + Exit, Experiential, Innovation, Operations, Technology

Event planners are always looking for creative new ways to optimize attendee engagement without sacrificing event ROI. Luckily, event technology, specifically RFID wristbands can help planners do both. RFID wristbands have continued to prove to planners to be a powerful solution for live events. But what specific types of events should RFID wristbands be used for?

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5 Tips for the Perfect Branded social media Experience

Experiential, Marketing, Sponsorship

Music festivals take place online as much as they do in grassy fields or huge arenas. The major, institutional festival brands—Coachella, Bonnaroo, SXSW—are cultural events that are the anchor point to a whole lifestyle and a whole media, social, and marketing ecosystem results in their wake. These events have achieved this status, in part at

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