Intellitix Road Case

Over the last 12 months, the range of events that Intellitix has been involved with has widened hugely, and no more is this apparent with its first foray into the world of cinema earlier this month. Intellitix was invited to participate at the renowned Telluride Film Festival, and use its RFID access control technology to ensure that film-goers enjoyed the full spectrum of entertainment on offer.

Deploying its technology at 10 different venues over a five-day period, organizers monitored correlations between pass types and film popularity, but, more importantly, visitors could only watch each film once, regardless of the venue they first viewed it in. When put together this meant that any films on the ‘TBA’ schedule could be filled more easily.

With Hollywood giants such as Brad Pitt and Michael Moore in attendance, the 29 August to 2 September event was a smooth operation thanks to the use of Intellitix RFID access control. The festival’s most popular movies on offer included 12 Years a Slave, Gravity and Labor Day, and cineastes were able to get to their seats much faster than previous years when tickets had to be punched by hand and information gathered manually.

A simple swipe of the wrist has made the TFF experience a much more enjoyable one for the 4,000 visitors who viewed the 100 programs shown during the festival’s 40th anniversary, and organisers were delighted by the successful deployment of RFID wristbands.

Reflecting on the weekend’s proceedings, festival co-founder and artistic director Tom Luddy said, “We are privileged to be able to present the world’s best in cinema, surrounded by friends old and new. What a wonderful way to celebrate our anniversary.”