Broadwick Live ramps up customer experience at Snowbombing with the latest in wearable tech
London, UK – March 25, 2015 – Festival goers at this year’s Snowbombing, which takes place from April 6-11 in Mayrhofen, Austria, will experience the future of hassle-free buying thanks to the introduction of RFID-enabled wristbands.
The winter sports and music festival, which is set to welcome 7,000 visitors, will go 100% cashless for the first time.
‘Snowbomber’s’ special wristbands will be linked to their own personalized online account, which can be charged up with cash before arriving. During the festival, guests can simply tap their wristbands on scanners to buy drinks, food and merchandise. The wristbands will also act as the official entrance ticket to the festival.
“You can access our venues and events faster and use your wristband to make purchases across the festival site, this cashless technology enables us to deliver live stages and bars in some of the most inspiring, inaccessible and remote festival locations in the world and helps make Snowbombing truly unforgettable” said Gareth Cooper, Founder of Snowbombing.
2015 is predicted to be the year of the cashless festival and Snowbombing organizer Broadwick Live is working with market leader Intellitix to implement this technology across the festival.
Serge Grimaux, Intellitix CEO, commented: “We’re incredibly excited to be working with Broadwick Live and integrate our technology across the Snowbombing site. The festival is completely unique and puts its customers’ experience first at every turn. Introducing our access and cashless system will improve this experience even further; letting people focus on the music and, of course, the snow! Our system is proven to work across any temperature, a vital consideration in this case. It also increases transaction speeds and removes the need to carry cash, which is the last thing you want to worry about when you’re about to hit the slopes. We’re looking forward to working with Broadwick Live for this and future events.”
Beyond saving time, festival goers will benefit from more favourable exchange rates, having less to carry, and security from losing cash and theft. Any unspent credit will be refunded, so there’s no need to worry about loading too much money.
“We are always striving to implement the latest technologies at our events and we wanted to banish the inconvenience of carrying cash, navigating currency exchange and unfurling snow-soaked euro notes and give our audience the opportunity to maximize their time and have best possible experiences at our events” said Bradley Thompson, Director of Broadwick Live.
Details of how to set up a Snowbombing Cashless Account are sent out with tickets. Once registration is complete, money can be loaded. Then on arrival at the festival, e-tickets are exchanged for smart wristbands linked to the cashless account and the spending can begin.
About Broadwick Live
Broadwick Live creates award-winning and internationally renowned events and experiences that deliver global impact. It works with brands, artists and venues to create live experiences for discerning audiences in inspiring locations globally, such as Festival Number 6 and Snowbombing. It also develops global entertainment properties for brands, such as The Bacardi Triangle. About Snowbombing Run by Broadwick Live, Snowbombing is a week-long whirlwind of world-class DJs and bands, in the idyllic alpine setting of Mayrhofen, Austria. Days are spent skiing, boarding, enjoying music on mountain top stages or relaxing in the spa of a luxury hotel. Nights deliver cutting-edge performances in unique venues, from a sky-high igloo, to an enchanted forest clearing. Regarded by many as the Greatest Show on Snow. Takes place from 6-11 April 2015.
Intellitix is the leading global provider of technology-driven solutions for festivals and live events. Intellitix’s RFID access control, interactive brand experience and cashless payment solutions enhance the guest experience, increase revenues and decrease costs for event organizers. Watch an overview of Intellitx’s RFID solutions here. Fast Company ranked Intellitix as one of “The World’s Top 10 Most Innovative Companies” in Live Events, recognizing leading enterprises that exemplify the best in business and innovation. Since 2011, Intellitix’s technology platform has enhanced over 7 million guest experiences at live events around the world including Coachella, Bonnaroo, Tomorrowland, Taste Food Festivals, The Ryder Cup, and many more. In 2014, Intellitix’s cashless payment system experienced a twentyfold increase with over four million cashless transactions processed, totalling over $50 million USD in on-site spending. Check out the tremendous year Intellitix had in 2014 in this video reel here.