Marketing Guru Leon Hill on How to Immediately Step Up Your Social Game

Masterclass: Festival Marketing Guru Leon Hill on How to Immediately Step Up Your Social...

Long gone are the days when purchasing ad space was the biggest step in getting your message out. Digital marketing—online advertisements, social media, content, and branding—has become a data-driven science. And,...

Masterclass: Steve Lieberman of SJ Lighting On What it Takes to Step Up Your...

It’s not enough to have a lineup and some beer anymore. People need to be blown away. The bar has continued to move higher over the last decade and one area that...

MASTERCLASS: StreetTeam Co-Founder Explains the Immense Value in Turning Fans into Advocates

One thing that should never be forgotten in the event industry is that festivals are social gatherings for groups of people. Your event isn’t 50,000 individuals, it’s more like 5,000 groups...

MASTERCLASS: Everfest’s Eamon Armstrong on How to Build Communities at Festivals

One crucial element that the world's most iconic and influential festivals share in common is the communities that they have built around the event. These essential bonds that are formed at...

MASTERCLASS: Decibel Founder Sean Horton on How to Throw an Inner City Festival

Running a festival in a city is an entirely different beast than taking over a field in a rural area. The number of potential obstacles—ranging from angry neighbors to unresponsive mayors—can...
LOST PARADISE’S SIMON BECKINGHAM ON SELLING EXPERIENCES AND WHY VIP IS DEAD

Masterclass: Lost Paradise’s Simon Beckingham On Selling Experiences and Why VIP is Dead

The idea of the VIP has become a contentious one in recent years. Driven by a souring attitude towards wealth and exclusivity, and supported by more unscrupulous promoters packaging “IP” as...

MOST POPULAR

The Evolution of The Live Event Budget in 2018

Any event producer will tell you that exacting a live event budget is a headache. Doing it well is so important to your success...

RESOURCES