Marketing

5 Simple Ways to Seriously Beef Up Your Ticket Sales

By Milan Malivuk March 24, 2017
Ultimately, it all comes down to ticket sales. You can have the most innovative social strategy, a forward thinking and enticing lineup, excellent vendors and…

Will Instagram Stories Eclipse Snapchat’s Value to Festival Promoters?

By Milan Malivuk March 16, 2017
In August 2016, Instagram launched their Instagram Stories feature, which unsurprisingly mirrors the core offerings of Snapchat with a few minor twists. The new function…

Masterclass: Lost Paradise’s Simon Beckingham On Selling Experiences and Why VIP is Dead

By Milan Malivuk March 8, 2017
The idea of the VIP has become a contentious one in recent years. Driven by a souring attitude towards wealth and exclusivity, and supported by…

The 5 Proven Strategies to Increase Event Revenue

By Milan Malivuk May 18, 2016
Ka Ching! Cashless Wristbands at Music Fests Mean Big Bucks”, “considering that promoters only make 15% or less of their money from ticket sales, ancillary…
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State of Live Events Report 2018

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