A Case for Content: Why Festivals Should Spend Less on PR and More on...

A few years ago, every business in the land was looking to implement a content strategy because their VP of marketing had read on a blog somewhere that “content is king”.Red...

5 Simple Ways to Seriously Beef Up Your Ticket Sales

Ultimately, it all comes down to ticket sales. You can have the most innovative social strategy, a forward thinking and enticing lineup, excellent vendors and well oiled infrastructure, but if you...

Will Instagram Stories Eclipse Snapchat’s Value to Festival Promoters?

Try and wrap your head around this: Facebook was launched 13 years ago, Twitter is going on 11, and Snapchat and Instagram were both born 6 and 7 years ago, respectively....
LOST PARADISE’S SIMON BECKINGHAM ON SELLING EXPERIENCES AND WHY VIP IS DEAD

Masterclass: Lost Paradise’s Simon Beckingham On Selling Experiences and Why VIP is Dead

The idea of the VIP has become a contentious one in recent years. Driven by a souring attitude towards wealth and exclusivity, and supported by more unscrupulous promoters packaging “IP” as...
How to Promote Your Music Festival Through Social Amplification

Let Your Fans Do The Talking: How to Promote Your Music Festival Through Social...

It’s that time of year again. The festival season is almost upon us and preparations for the big day(s) is in full swing. Your email strategy is off the ground, your online...
Boost Guest Retention

5 Surefire Marketing Strategies to Increase Guest Retention Post-Event

Congratulations on putting on a spectacular event! Months of careful planning and preparation have finally come to fruition, with your wits having been put to the test in front of thousands...
EDC Orlando Cashless

The 5 Proven Strategies to Increase Event Revenue

In the current live event landscape, it has never become more essential for event organizers to grow revenue streams outside of ticket sales alone. Finding ways to increase event revenue year...

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The Evolution of The Live Event Budget in 2018

Any event producer will tell you that exacting a live event budget is a headache. Doing it well is so important to your success...

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