By Ross Gardiner The average food and drink festival goer is someone that takes their culinary engagement very seriously, but after a long day of quaffing the local pinot (I mean, who really spits?) you could find your memory of that one super funky gouda that you devoured to be kind of hazy. While the […]
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Automate (with Caution) “Whether it’s using simple scheduling tools like Buffer, or Hootsuite, or automating customer response with Facebook bots, very few festivals are using the full suite of automation tools available to them to help drive efficiency in the sales process, as well as save a ton of time,” explains Leon. He adds a
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“Every festival has a huge lineup these days, and when you’re competing with somewhere like Ibiza, which hosts every big DJ in the world every weekend, you have to work your unique value propositions.” – Ross Gardiner, Black Circle Media Marketing a destination festival effectively comes with a unique set of challenges, and a considerably
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We Know Festivals. The Reykjavik-based Aussie founded one of the first social media marketing companies in the world back in 2007, and since then has worked with entertainment agencies like Warner Music, Paramount Pictures, and EMI, and now in the festival sphere with Secret Solstice, Lost Paradise, The Ark, Ostend Beach, Rampage, and many others.
“There’s a huge disconnect between what brands are doing on site and how they’re leveraging that data in other marketing efforts,” says Peter Machalek. Whether your objective is to increase event awareness or improve brand loyalty, there are a variety of ways to use event data and online insights to help you get a better
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Red Bull ushered in an era when brands would fund projects and events that made them look cool in the eyes of the consumer, and the “soft sell” approach became the mantra of marketing. And while consumers continue to be turned off by tacky logos emblazoned on the side of buildings, many companies still haven’t
Ultimately, it all comes down to ticket sales. You can have the most innovative social strategy, a forward thinking and enticing lineup, excellent vendors and well oiled infrastructure, but if you come short on your ticket sales, the event is going to fail and you’re going to be shouldering a significant burden. There are so
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The idea of the VIP has become a contentious one in recent years. Driven by a souring attitude towards wealth and exclusivity, and supported by more unscrupulous promoters packaging “IP” as “VIP,” the term doesn’t mean what it used to at a festival. At many events, VIP merely means being in a slightly less crowded
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