Technology

Gupta Media’s Joe Schlesinger on Using Tracking Pixels to Beef Up Your Target Marketing

Data, Marketing, Technology

–Ross Gardiner, Intellitix Contributor– Tracking pixels have quickly become an integral part of the personalized advertising era, and they are playing a particularly crucial role in revolutionizing the festival and event ticketing space. With a myriad of ad options available to event marketers, tracking pixels can not only detail which forms of ads work, but […]

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live-event-tech

This Minor Change Greatly Affected the Event App Industry

Data, Technology

For both brands and ticket-buyers, customer experience during the event is undoubtedly the most important aspect of any festival. But increasingly, the digital world is becoming inexorably intertwined with the physical experience itself, as a tailored event app brings the festival to the smartphone. Event apps have long since replaced paper maps for many brands,

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4 Ways RFID Can Help Horse Racing Modernize and Make More Money

Entry + Exit, Guest Experience, Operations, Technology, Vendor management

Every live event vertical is developing and adapting to the changing digital landscape. Music festivals have been converting en masse to RFID systems, heralding in the cashless era and fostering a more symbiotic relationship between the customer and the event via rich data. Sports events have also been empowered by this technology, giving them greater

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You’re Only As Good As Your Last Event: A Guide to Measuring and Tracking Results

Data, Marketing, Technology

“There’s a huge disconnect between what brands are doing on site and how they’re leveraging that data in other marketing efforts,” says Peter Machalek. Whether your objective is to increase event awareness or improve brand loyalty, there are a variety of ways to use event data and online insights to help you get a better

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Fiesta de la Primavera

Ibiza's Fiesta de la Primavera Deploys Intellitix's Access Control and Cashless Systems

Entry + Exit, Guest Experience, Logistics, Operations

Fiesta de la Primavera is a celebration of spring that includes more than 15 live music performances, gastronomic workshops, art exhibitions, holistic workshops, food and beverage stands, performances, and activities for the kids. Intellitix will be on site deploying our Access Control and Cashless systems. This game-changing technology helps event organizers reduce costs, increase revenues, and enhance the guest

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Electric Castle

Intellitix Joins Forces with Electric Castle Festival to Deploy Cashless Payment Technology

Cashless, News, Press Releases, Technology

This year’s Electric Castle will be using innovative RFID Access Control and Cashless Payment solutions to enhance the festival experience for 100,000 event goers. Romania’s leading live electronic music festival, Electric Castle, will provide 100,000 festival-goers with high tech RFID wristbands for fast and secure entry through the event gates and camping sites. The RFID

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