PwC, live music and streaming services combine to account for 73% of the US music industry’s annual revenue. The report detailed an “insatiable appetite” amongst the public for music events, while highlighting that live event streaming is starting to show signs of being able to fill the vast gap left by physical music sales some […]
Live Event Streaming to Contribute $7.4B by 2021 Read More »
–Ross Gardiner, Intellitix Contributor– Tracking pixels have quickly become an integral part of the personalized advertising era, and they are playing a particularly crucial role in revolutionizing the festival and event ticketing space. With a myriad of ad options available to event marketers, tracking pixels can not only detail which forms of ads work, but
Gupta Media’s Joe Schlesinger on Using Tracking Pixels to Beef Up Your Target Marketing Read More »
For both brands and ticket-buyers, customer experience during the event is undoubtedly the most important aspect of any festival. But increasingly, the digital world is becoming inexorably intertwined with the physical experience itself, as a tailored event app brings the festival to the smartphone. Event apps have long since replaced paper maps for many brands,
This Minor Change Greatly Affected the Event App Industry Read More »
Every live event vertical is developing and adapting to the changing digital landscape. Music festivals have been converting en masse to RFID systems, heralding in the cashless era and fostering a more symbiotic relationship between the customer and the event via rich data. Sports events have also been empowered by this technology, giving them greater
4 Ways RFID Can Help Horse Racing Modernize and Make More Money Read More »
Automate (with Caution) “Whether it’s using simple scheduling tools like Buffer, or Hootsuite, or automating customer response with Facebook bots, very few festivals are using the full suite of automation tools available to them to help drive efficiency in the sales process, as well as save a ton of time,” explains Leon. He adds a
4 Overlooked Marketing Strategies for Live Events Read More »
No Messy Transaction Cancellations Mean You Make What You Sell In the past, it was possible for credit card transactions to be made on site only for the account to turn out to be maxed out or overdrawn. The result: you get stiffed and the customer walks away with a tray of beers. Whether that
4 Advantages of Cashless Payments Read More »
“There’s a huge disconnect between what brands are doing on site and how they’re leveraging that data in other marketing efforts,” says Peter Machalek. Whether your objective is to increase event awareness or improve brand loyalty, there are a variety of ways to use event data and online insights to help you get a better
You’re Only As Good As Your Last Event: A Guide to Measuring and Tracking Results Read More »
Fiesta de la Primavera is a celebration of spring that includes more than 15 live music performances, gastronomic workshops, art exhibitions, holistic workshops, food and beverage stands, performances, and activities for the kids. Intellitix will be on site deploying our Access Control and Cashless systems. This game-changing technology helps event organizers reduce costs, increase revenues, and enhance the guest
Ibiza's Fiesta de la Primavera Deploys Intellitix's Access Control and Cashless Systems Read More »
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