As we noted in our 2020 event trend roundup, event sustainability will continue to have a bigger influence in how events are organized and promoted in the coming years. A core reason behind this trend millennial and Gen Z attitudes and responses to businesses that take stances on broad issues. Below, we take a look …
How Millennials Respond to Events That Take a Stand: The Data Read More »
One thing that should never be forgotten in the event industry is that festivals are social gatherings for groups of people. Your event isn’t 50,000 individuals, it’s more like 5,000 groups of 10, with tight-knit circles making the commitment to drop big money and make the commitment to your production. Millennials are particularly social—both in …
MASTERCLASS: StreetTeam Co-Founder Explains the Immense Value of Advocacy Read More »
Last weekend in central California, Lightning in a Bottle undertook its 12th edition. With approximately 20,000 people attending every year, LIB has become the centerpoint of the “transformational” movement, a worldwide circuit of festivals underpinned by a philosophy that prioritizes alternative lifestyles and independent music. With a teeming calendar of talks and lectures during the …
5 Ways Lightning in a Bottle is Leading the Way for Sustainable Festivals Read More »
It’s no secret that Samsung has been investing heavily in the development of virtual reality via their hardware, Gear VR, and their packed out Android app store. But it seems that live action content is set to become a fixture for Samsung after announcing that they will be running a VR live stream for UFC …
Samsung to Debut Their VR Live Streaming at UFC 212 Read More »
Last week marked the 10th anniversary of the International Music Summit (IMS), an annual symposium in Ibiza with electronic music industry biggest players. The event featured keynotes and panels from Pacha Group owner Ricardo Urgell, AFEM’s Mark Lawrence, and influential DJs such as The Black Madonna and Seth Troxler. Founded by long-standing BBC Radio 1 …
IMS Releases Annual Electronic Music Business Report, EDM Still Big Draw For Festivals Read More »
“Every festival has a huge lineup these days, and when you’re competing with somewhere like Ibiza, which hosts every big DJ in the world every weekend, you have to work your unique value propositions.” – Ross Gardiner, Black Circle Media Marketing a destination festival effectively comes with a unique set of challenges, and a considerably …
More Than Music: How to Market a Destination Music Festival Read More »
It’s not enough to have a lineup and some beer anymore. People need to be blown away. The bar has continued to move higher over the last decade and one area that has accelerated, particularly in tandem with the rise of EDM, is lighting and stage production. Having led the lighting design and production for some …
Ultimately, it all comes down to ticket sales. You can have the most innovative social strategy, a forward thinking and enticing lineup, excellent vendors and well oiled infrastructure, but if you come short on your ticket sales, the event is going to fail and you’re going to be shouldering a significant burden. There are so …
5 Simple Ways to Seriously Beef Up Your Ticket Sales Read More »