live event marketing

Marketing Guru Leon Hill on How to Immediately Step Up Your Social Game

Masterclass: Festival Marketing Guru Leon Hill on How to Immediately Step Up Your Social Game

We Know Festivals. The Reykjavik-based Aussie founded one of the first social media marketing companies in the world back in 2007, and since then has worked with entertainment agencies like Warner Music, Paramount Pictures, and EMI, and now in the festival sphere with Secret Solstice, Lost Paradise, The Ark, Ostend Beach, Rampage, and many others. …

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5 Simple Ways to Seriously Beef Up Your Ticket Sales

Ultimately, it all comes down to ticket sales. You can have the most innovative social strategy, a forward thinking and enticing lineup, excellent vendors and well oiled infrastructure, but if you come short on your ticket sales, the event is going to fail and you’re going to be shouldering a significant burden. There are so …

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Will Instagram Stories Eclipse Snapchat’s Value to Festival Promoters?

In August 2016, Instagram launched their Instagram Stories feature, which unsurprisingly mirrors the core offerings of Snapchat with a few minor twists. The new function allows users to post photos, videos and boomerang-style mini-GIF snippets to create a temporary “story” on their profile. Social media platforms like Instagram are evolving at an increasing speed with …

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