LOST PARADISE’S SIMON BECKINGHAM ON SELLING EXPERIENCES AND WHY VIP IS DEAD

Masterclass: Lost Paradise’s Simon Beckingham On Selling Experiences and Why VIP is Dead

The idea of the VIP has become a contentious one in recent years. Driven by a souring attitude towards wealth and exclusivity, and supported by more unscrupulous promoters packaging “IP” as “VIP,” the term doesn’t mean what it used to […]

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