We Know Festivals. The Reykjavik-based Aussie founded one of the first social media marketing companies in the world back in 2007, and since then has worked with entertainment agencies like Warner Music, Paramount Pictures, and EMI, and now in the …
Red Bull ushered in an era when brands would fund projects and events that made them look cool in the eyes of the consumer, and the “soft sell” approach became the mantra of marketing. And while consumers continue to be …
Revisited: Why Festivals Should Spend Less on PR and More on Content Read More »
In August 2016, Instagram launched their Instagram Stories feature, which unsurprisingly mirrors the core offerings of Snapchat with a few minor twists. The new function allows users to post photos, videos and boomerang-style mini-GIF snippets to create a temporary “story” …
Will Instagram Stories Eclipse Snapchat’s Value to Festival Promoters? Read More »
FestEVO and publishing The Festival Thrower’s Bible. Tucker’s become a staple on the US festival scene and his energy his infectious when you meet him on site. Given the scope of his experience, we decided to reach out and get his …
The idea of the VIP has become a contentious one in recent years. Driven by a souring attitude towards wealth and exclusivity, and supported by more unscrupulous promoters packaging “IP” as “VIP,” the term doesn’t mean what it used to …
Masterclass: Lost Paradise’s Simon Beckingham On Selling Experiences and Why VIP is Dead Read More »
Goldenvoice millions every year, and even fledgling festivals can find smaller brands with whom to forge a mutually beneficial relationship. However, as effortless as these brand/event partnerships may seem, bringing them to fruition is a process that collides the very …
Masterclass: How To Land the Ideal Sponsor for Your Festival Read More »