Simon Beckingham

Life on the Road: The Festival Guy™ Shares the Secrets He’s Learned from Attending 112 Festivals

Guest Experience, Operations, Site Planning

FestEVO and publishing The Festival Thrower’s Bible. Tucker’s become a staple on the US festival scene and his energy his infectious when you meet him on site. Given the scope of his experience, we decided to reach out and get his perspective on the simple things festival promoters can do to really elevate the experience of […]

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Masterclass: Lost Paradise’s Simon Beckingham On Selling Experiences and Why VIP is Dead

Marketing, Masterclass, Ticketing

The idea of the VIP has become a contentious one in recent years. Driven by a souring attitude towards wealth and exclusivity, and supported by more unscrupulous promoters packaging “IP” as “VIP,” the term doesn’t mean what it used to at a festival. At many events, VIP merely means being in a slightly less crowded

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