There was a time when the idea of corporate sponsorship for a concert or festival would have seemed absolutely horrifying. Back when rock ‘n’ roll was still counterculture, people actually bought music, and flower crowns weren’t retro, there was no …
How did Intellitix get involved in music festivals? I co-founded Intellitix back in 2011 after a 35-year career as a seasoned concert promoter and live event professional, promoting events across the globe. With a strong background in festivals, I recognized …
Access control and a multitude of sponsored experiential initiatives, delivering a crowd-pleasing experience with WayHome music lovers begging for more! Intellitix teamed up with Montreal-based digital marketing firm, Human Equation, to elevate WayHome’s brand partnerships in connecting with 45,000 patrons each …
WayHome Festival Amplifies Sponsored Brands to the Max with RFID: Photoset Read More »