Vendor management

Are you exhibiting at a trade show or managing exhibitors? Trade shows provide companies with a unique, powerful opportunity to secure high-quality leads and customers, and generate much higher ROI than from other marketing activities. It's not just an industry trope either: 99 percent of marketers report that trade shows provide their company with unique value that they cannot get from any other marketing medium. But it's not enough to merely show up, you also have to bring your A-game when it comes to trade show booth ideas. In order to maximize the benefits of exhibiting at a trade show, planners ...

Intellitix partnered with the 2017 Reebok CrossFit Games to integrate an effective RFID technology solution into their operation. "CrossFit came to us really with one primary goal—enhancing the spectator experience. They wanted to make everything about their experience easy, seamless, integrated, secure, and memorable,” explains Brennan Kerr, Intellitix’s Head of Sports. “The move from LA to Madison, WI was a big change for the fans, and the organizers really seized the opportunity to take the experience to the next level.” Shrinking lines with RFID Technology “The lines looked really long as we were getting up to it. But as soon ...

Every live event vertical is developing and adapting to the changing digital landscape. Music festivals have been converting en masse to RFID systems, heralding in the cashless era and fostering a more symbiotic relationship between the customer and the event via rich data. Sports events have also been empowered by this technology, giving them greater control over access and improving the customer experience at every transaction. Most sporting events tend to be rambunctious affairs, with a lot of high-dollar fans spending money on merchandise, food and, of course, beer. But there are few sporting events quite as rowdy as horse ...

Belgian scientists Kurt Van Hautegem and Wouter Rogiest of Ghent University have discovered that the answer to improve event line lengths for bathrooms can be solved by redesigning the space in order to make them gender neutral. The scientists found that the average length of time females waited to use the facilities at festivals was an alarming six minutes and 19 seconds, and that mixed restrooms brought that average down to just one minutes and 27 seconds. That’s a 63 percent reduction, while only seeing the wait time at the men’s restroom increase from 11 seconds to 58 seconds. Using ...

Production While lineups have stayed largely stagnant in many areas of the scene, the production standards have been continuously growing and evolving, transforming the look, feel and vibe of festivals. EDM’s meteoric rise imposed levels of terrifying grandiosity on the audience. These days people are yearning to see something more organic and human. The Do LaB’s iconic stage at Coachella—not to mention their flagship festival Lightning in a Bottle—has been one of the major production projects that has pushed organizers to change their approach. Look at Boom in Portugal, Lost Paradise in Australia, Wonderfruit in Thailand for examples of festivals ...

No Messy Transaction Cancellations Mean You Make What You Sell In the past, it was possible for credit card transactions to be made on site only for the account to turn out to be maxed out or overdrawn. The result: you get stiffed and the customer walks away with a tray of beers. Whether that action was conscious or not, the loss is yours. Intellipay prevents losses and ensures all vendors are paid what they’re owed. "An appropriate balance has to be in the patron's account otherwise the selection of products on the POS cannot even be completed,” said Chris. ...