Are you exhibiting at a trade show or managing exhibitors? Trade shows provide companies with a unique, powerful opportunity to secure high-quality leads and customers, and generate much higher ROI than from other marketing activities. It’s not just an industry trope either: 99 percent of marketers report that trade shows provide their company with unique […]
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Intellitix partnered with the 2017 Reebok CrossFit Games to integrate an effective RFID technology solution into their operation. “CrossFit came to us really with one primary goal—enhancing the spectator experience. They wanted to make everything about their experience easy, seamless, integrated, secure, and memorable,” explains Brennan Kerr, Intellitix’s Head of Sports. “The move from LA
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Every live event vertical is developing and adapting to the changing digital landscape. Music festivals have been converting en masse to RFID systems, heralding in the cashless era and fostering a more symbiotic relationship between the customer and the event via rich data. Sports events have also been empowered by this technology, giving them greater
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Belgian scientists Kurt Van Hautegem and Wouter Rogiest of Ghent University have discovered that the answer to improve event line lengths for bathrooms can be solved by redesigning the space in order to make them gender neutral. The scientists found that the average length of time females waited to use the facilities at festivals was
Scientists Have a Solution to Improve Event Line Lengths Read More »
Production While lineups have stayed largely stagnant in many areas of the scene, the production standards have been continuously growing and evolving, transforming the look, feel and vibe of festivals. EDM’s meteoric rise imposed levels of terrifying grandiosity on the audience. These days people are yearning to see something more organic and human. The Do
Boutique Festivals Innovate Too Read More »
No Messy Transaction Cancellations Mean You Make What You Sell In the past, it was possible for credit card transactions to be made on site only for the account to turn out to be maxed out or overdrawn. The result: you get stiffed and the customer walks away with a tray of beers. Whether that
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