Music festivals take place online as much as they do in grassy fields or huge arenas. The major, institutional festival brands—Coachella, Bonnaroo, SXSW—are cultural events that are the anchor point to a whole lifestyle and a whole media, social, and marketing ecosystem results in their wake. These events have achieved this status, in part at […]
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The global live event industry is continually growing and event producers are always on the lookout for new ways to improve the fan experience. Sometimes it’s vital to not only look for what fans like but also what they dislike and what really frustrates them. In our State of Live Report, that’s exactly what we
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Billy Beane’s pioneering focus on sabermetrics with the Oakland Athletics opened many Americans’ eyes to the power of data analysis in the world of sports. But it isn’t just on-field that this hyper-awareness to detail has had a tremendous influence. In the stands, sporting event fan data is being tracked and harnessed to great effect
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Events are expensive. With 22% of the average total event budget ranging from two to five million dollars, event planners are constantly trying to find ways to save money or boost revenue. That’s where RFID technology can help. Whether you’re in the event’s industry or not, chances are you’ve heard of RFID technology. That’s because
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MRA is in the business of providing mobile experiential marketing opportunities to brands who want to truly connect with their consumers. And it’s working. Their fleet of vehicles has traveled over 569,000 miles and been on-site at every live event you can imagine. Their vehicles come in a range of sizes – from 1,000 square
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Events with integrated RFID solutions for Access Control, Cashless Payment, and Experiential benefit from improved operational efficiencies, increased on-site revenue and enhanced patron experience. We might be a bit biased, but we’ve seen it happen over and over. If you’re one of those organizers who is considering using RFID technology but are skeptical, you’re not
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Love it or loathe it, VIP is a vital and enduring aspect of the festival experience. Some more egalitarian promoters scoff at the notion that some fans are more “important” than others and focus their attention on elevating the whole experience. Others recognize that some fans want to have a more comfortable experience and are
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A social amplification strategy can help your festival build awareness before, during, and after the event. “Social amplification” is the technical term for when social media users engage with and share a brand’s content through Facebook shares, Twitter retweets, Instagram regrams and more. And festivalgoers are ready to talk about your event. According to a
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The Esports industry was shaken as news broke that there had been a mass shooting at a gaming tournament in Florida last year on August 26th. The gunman, a professional Madden player, brought a handgun to a tournament being held at GLHF Game Bar in Jacksonville, Florida killing 2 and injuring 10 more. As we
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Cons have been gradually catching up to the major advances in event technology, adapting some of the best practices from fellow large-scale events like major league sports and music festivals. RFID technology enables wristbands to improve fan expos by being integrated to keep perimeters secure, while events are finally phasing out paper guidebooks. We’ve looked
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