RFID technology allows patrons to sip and sample in first cashless wine & music festival
Intellitix – the world’s leading RFID solutions company for live events – will deploy the industry’s most advanced cashless payment system, IntelliPay, at Rock ’n Roll Wine and MGM Resorts’ highly anticipated ninth annual Wine Amplified Festival this coming October 10 to 11, 2014. Transforming a prized piece of the renowned Las Vegas Strip into a sublime slice of wine country at the MGM Resorts Village, the two-day music, wine, beer and cocktail extravaganza will, for the first time, be fully Cashless. The new technology enables guests to utilize bespoke radio frequency identification (RFID) enabled bracelets to create their own unique experiences while enjoying live music by some of the most popular bands in the world.
Watch Cashless Payment technology in action at Wine Amplified Festival:
Using the IntelliPay system, patrons may conveniently load their bracelets with Festival Bucks before the event by creating an online account or during the event at any of the 30 top-up and tasting stations located throughout the site or simply using their smartphone. With IntelliPay Cashless terminals, fans may simply, securely and quickly transact and taste more than 200 wines from more than 60 wineries and enjoy more than 20 craft beers in the beer garden, a hidden speakeasy, a barrel room tasting and cave, a libation lounge and a wide variety of food truck options throughout the site – all while keeping track of their spending in a safe and convenient Cashless environment.
Rock Out with your Cork Out®
The world’s greatest rock and roll music and wine festival will feature guest appearances from Blink-182, Train, the Violent Femmes, Michael Franti and Spearhead, Magic!, Better than Ezra, The Mowgli’s, Of Verona and Mystic Roots Band, among others. Organized by Rock ’n Roll Wine and MGM Resorts, this year’s festival has expanded in size, scope and capacity and as such has moved from its previous location at the Mandalay Bay Beach to the MGM Resorts Village across from Luxor, offering guests a more interactive event.
“This year’s festival will be a massive high energy and interactive event that will revolutionize the way wine is presented, perceived and enjoyed,” said Chris Hammond, partner of Rock ’n Roll Wine. “We believe the overall experience is what makes any individual glass of wine shine. To enjoy a glass in the right place with the right music, surrounded by the right people is what makes for a truly memorable experience.”
“Our collaboration with Intellitix and this year’s festival going fully Cashless will ultimately offer customers a convenient experience in which wine and music will truly be paramount,” added Sonny Barton, partner of Rock ’n Roll Wine. “The potential is enormous.”
Celebrating its first anniversary, the IntelliPay system has proven its reliability, having been embraced by more than 1,500,000 people to date in 2014 — from international sports fans at the Ryder Cup in Scotland, to music fans at MysteryLand, Electric Zoo and TomorrowWorld in the U.S., Bud Light Digital Dreams Fest in Toronto, Squamish Valley Music Festival in BC, Piknic Éléctronique in Montreal, and several festivals in Scandinavia. The deployment of RFID technology at Wine Amplified is also unique in that it allows for the advance mailing of wristbands, and the convenience of an e-ticket barcode swap onsite at will call for the bracelet, to facilitate short-duration and last-minute ticket sales and ensure a smooth, hassle-free and rapid guest check-in. Advance purchases before October 9 also offer bonus Festival Bucks ($5 for each $25 purchased).
“Historically, the music industry was the first to implement a fully Cashless system, but deploying our technology to events like Wine Amplified in the food and beverage sector was part of our business plan since the very beginning,” explained Serge Grimaux, CEO, Intellitix. “It is a natural fit! IntelliPay dramatically reduces queuing time, gives patrons control over spending, allows vendors to increase efficiency and ultimately profits, thereby enhancing the entire experience. It’s perfect for an event where the emphasis is on sampling exquisite wine, drinks and food as it provides patrons with more time to enjoy the quality products offered. We’re honoured to partner with Rock ’n Roll Wine and MGM Resorts to introduce the technology for what promises to be the best Wine Amplified yet, and for many more to come.”
About Rock ’n Roll Wine
Based in Las Vegas and founded by wine and music aficionados Chris Hammond and Sonny Barton, Rock ’n Roll Wine is a wine events, marketing and promotions company dedicated to revolutionizing the way people approach, perceive and enjoy wine. Pioneers to the wine demystification movement, Rock ‘n Roll Wine has produced over 200 high-energy wine tasting and live music events and Festivals throughout the country in addition to making their own line of music-themed wines. For more information, please visit http://www.rocknrollwine.com.
Intellitix is a live entertainment innovation company and the leading global provider of RFID Access Control, Brand Amplification and Cashless Payment systems for live events. Since 2011 it has activated over six million RFID tags. Headquartered in Montreal, Canada, and with offices in the UK, Central Europe, Mexico, Australia and USA, Intellitix technology cuts queues to a minimum and eradicates ticket fraud and unwanted resale. Intellitix’ proprietary software and fully integrated hardware has proved 100 per cent secure and reliable. The Intellitix platform more closely connects promoters and brands with their audience, and works with any existing ticketing system or partner. In 2014 alone, Intellitix has deployed RFID solutions at festivals including Coachella and Bonnaroo (US), TomorrowLand (Belgium), Slottsfjell (Norway), Festival d’Été Quebec (Canada) and the 2014 Ryder Cup (Scotland), among many other highly reputable live events. Intellitix has worked with many major brands including Ford, Spotify, HTC, Sony, Gazprom, PlayStation, UniCredit, Adidas and Red Bull. Visit www.intellitix.com.