festival marketing

Let Fans Do The Talking: Promoting Your Festival Through Social Amplification

Experiential, Marketing / 5 minutes of reading

A social amplification strategy can help your festival build awareness before, during, and after the event. “Social amplification” is the technical term for when social media users engage with and share a brand’s content through Facebook shares, Twitter retweets, Instagram regrams and more. And festivalgoers are ready to talk about your event. According to a …

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Why You Should Integrate Live Streaming at Your Festival

Marketing, Money + Growth, Sponsorship, Technology / 5 minutes of reading

For some festival promoters, the idea of trying to build an audience in living rooms around the world with live streaming will seem like the antithesis of what they’re trying to do. Why throw a festival when people can experience it from bed, right? But others will understand that live streaming is an incredible marketing …

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Marketing Guru Leon Hill on How to Immediately Step Up Your Social Game

Masterclass: Festival Marketing Guru Leon Hill on How to Immediately Step Up Your Social Game

Marketing, Masterclass, Money + Growth / 5 minutes of reading

We Know Festivals. The Reykjavik-based Aussie founded one of the first social media marketing companies in the world back in 2007, and since then has worked with entertainment agencies like Warner Music, Paramount Pictures, and EMI, and now in the festival sphere with Secret Solstice, Lost Paradise, The Ark, Ostend Beach, Rampage, and many others. …

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5 Simple Ways to Seriously Beef Up Your Ticket Sales

Marketing, Money + Growth, Ticketing / 4 minutes of reading

Ultimately, it all comes down to ticket sales. You can have the most innovative social strategy, a forward thinking and enticing lineup, excellent vendors and well oiled infrastructure, but if you come short on your ticket sales, the event is going to fail and you’re going to be shouldering a significant burden. There are so …

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Will Instagram Stories Eclipse Snapchat’s Value to Festival Promoters?

Data, Marketing, Money + Growth, Technology / 4 minutes of reading

In August 2016, Instagram launched their Instagram Stories feature, which unsurprisingly mirrors the core offerings of Snapchat with a few minor twists. The new function allows users to post photos, videos and boomerang-style mini-GIF snippets to create a temporary “story” on their profile. Social media platforms like Instagram are evolving at an increasing speed with …

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Masterclass: Landing the Right Sponsor

Masterclass: How To Land the Ideal Sponsor for Your Festival

Money + Growth, Sponsorship / 5 minutes of reading

Goldenvoice millions every year, and even fledgling festivals can find smaller brands with whom to forge a mutually beneficial relationship. However, as effortless as these brand/event partnerships may seem, bringing them to fruition is a process that collides the very different worlds of corporate advertising and the rough and tumble hustle of events promotion. Pulling …

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