Marketing

On the Road Again: How Mobile Experiential Marketing Can Build Brand Loyalty

By Tom Kacicki September 11, 2019
MRA is in the business of providing mobile experiential marketing opportunities to brands who want to truly connect with their consumers. And it’s working. Their…

Let Fans Do The Talking: Promoting Your Festival Through Social Amplification

By Tom Kacicki August 29, 2019
A social amplification strategy can help your festival build awareness before, during, and after the event. “Social amplification” is the technical term for when social…

Why You Should Integrate Live Streaming at Your Festival

By Tom Kacicki August 8, 2019
For some festival promoters, the idea of trying to build an audience in living rooms around the world with live streaming will seem like the…

5 Surefire Event Marketing Tactics to Increase Guest Retention Post-Event

By Tom Kacicki August 1, 2019
There is a ton of marketing activities that occur before an event and during, but what about post-event? After the curtains drop, is it really…

Why You Need a Winning Content Strategy For Your Brand Activations

By Tom Kacicki July 25, 2019
You need to have a diverse content strategy for your brand activations. We all know that things move at a fiberoptic pace in the world…

[Updated] 12 Engaging Brand Activation Ideas to Boost Event Sponsorship

By Milan Malivuk January 30, 2018
Michael Ilves, LA-based brand activation specialist that has worked with some of America's largest festival properties. The very best brand activations integrate seamlessly into the…

Gupta Media’s Joe Schlesinger on Using Tracking Pixels to Beef Up Your Target Marketing

By Milan Malivuk September 11, 2017
--Ross Gardiner, Intellitix Contributor-- Tracking pixels have quickly become an integral part of the personalized advertising era, and they are playing a particularly crucial role…

4 Novel Ways To Convert Those Food and Drink Samples into Loyal Customers

By Milan Malivuk August 8, 2017
By Ross Gardiner The average food and drink festival goer is someone that takes their culinary engagement very seriously, but after a long day of…

Live Event Promoters Take Note: Millennials Like Events With a “Stronger Moral Compass”

By Milan Malivuk June 30, 2017
The intense political climate in the United States is affecting every single area of life, and it would seem that the millennial generation is more…

How This Boutique Festival Increased Early Bird Sales by Over 300%

By Milan Malivuk June 27, 2017
Last year, Billboard reported that 32 million people attend at least one music festival per year, and that 51 percent of Americans attended a live…
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State of Live Events Report 2018

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