Marketing

The 5 Proven Strategies to Increase Event Revenue

By Tom Kacicki November 7, 2019
The goal that's on every event producer's list - increase event revenue. As in the rest of the live business, technology is changing the way…

Best Event Marketing Tactics to Use in 2020

By Matas Pranckevicius October 31, 2019
You figured out the dates, you reserved the venue, you even have commitments from your line-up… NOW you’re left with the most difficult and most…

MASTERCLASS: StreetTeam Co-Founder Explains the Immense Value of Advocacy

By Tom Kacicki October 31, 2019
One thing that should never be forgotten in the event industry is that festivals are social gatherings for groups of people. Your event isn’t 50,000…

Post-Event Marketing Buzz: Make Your Event Last Forever

By Malik Anderson October 24, 2019
The most important part of any event marketing process is when the event itself takes place. But equally important as the event itself is both…

The Power of Experiential Events

By Tom Kacicki October 24, 2019
Did you know that 98 percent of event attendees are more likely to purchase a company’s product after an experiential event? Or that 93 percent…

Social Media Activation: 5 Tips for the Perfect Branded Experience

By Tom Kacicki September 26, 2019
Music festivals take place online as much as they do in grassy fields or huge arenas. The major, institutional festival brands—Coachella, Bonnaroo, SXSW—are cultural events…

On the Road Again: How Mobile Experiential Marketing Can Build Brand Loyalty

By Tom Kacicki September 11, 2019
MRA is in the business of providing mobile experiential marketing opportunities to brands who want to truly connect with their consumers. And it’s working. Their…

Let Fans Do The Talking: Promoting Your Festival Through Social Amplification

By Tom Kacicki August 29, 2019
A social amplification strategy can help your festival build awareness before, during, and after the event. “Social amplification” is the technical term for when social…

Why You Should Integrate Live Streaming at Your Festival

By Tom Kacicki August 8, 2019
For some festival promoters, the idea of trying to build an audience in living rooms around the world with live streaming will seem like the…

5 Surefire Event Marketing Tactics to Increase Guest Retention Post-Event

By Tom Kacicki August 1, 2019
There is a ton of marketing activities that occur before an event and during, but what about post-event? After the curtains drop, is it really…
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State of Live Events Report 2018

The State of Live Report

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