Marketing

Induce Event ‘FOMO’ Using Social Media

By Malik Anderson January 9, 2020
Events are highly effective tools that—when done right—can produce significant results. According to a study, 85 percent of attendees are more likely to make a…

Event Marketing: How To Structure a Festival Roll Out Campaign

By Tom Kacicki December 17, 2019
About a year or so ago, a handful of major dance music festivals were implementing event marketing tactics such as teasing their lineups out act…

Exposure! A Framework For Irresistible Event Marketing

By Matas Pranckevicius December 5, 2019
Imagine your toil for months to put on an event. You scout for talent, negotiate prices and book venues, build sets, stress about budgets and…

The 5 Proven Strategies to Increase Event Revenue

By Tom Kacicki November 7, 2019
The goal that's on every event producer's list - increase event revenue. As in the rest of the live business, technology is changing the way…

Best Event Marketing Tactics to Use in 2020

By Matas Pranckevicius October 31, 2019
You figured out the dates, you reserved the venue, you even have commitments from your line-up… NOW you’re left with the most difficult and most…

MASTERCLASS: StreetTeam Co-Founder Explains the Immense Value of Advocacy

By Tom Kacicki October 31, 2019
One thing that should never be forgotten in the event industry is that festivals are social gatherings for groups of people. Your event isn’t 50,000…

Post-Event Marketing Buzz: Make Your Event Last Forever

By Malik Anderson October 24, 2019
The most important part of any event marketing process is when the event itself takes place. But equally important as the event itself is both…

The Power of Experiential Events

By Tom Kacicki October 24, 2019
Did you know that 98 percent of event attendees are more likely to purchase a company’s product after an experiential event? Or that 93 percent…

Social Media Activation: 5 Tips for the Perfect Branded Experience

By Tom Kacicki September 26, 2019
Music festivals take place online as much as they do in grassy fields or huge arenas. The major, institutional festival brands—Coachella, Bonnaroo, SXSW—are cultural events…

On the Road Again: How Mobile Experiential Marketing Can Build Brand Loyalty

By Tom Kacicki September 11, 2019
MRA is in the business of providing mobile experiential marketing opportunities to brands who want to truly connect with their consumers. And it’s working. Their…
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State of Live Events Report 2018

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