Are you exhibiting at a trade show or managing exhibitors? Trade shows provide companies with a unique, powerful opportunity to secure high-quality leads and customers, and generate much higher ROI than from other marketing activities. It’s not just an industry trope either: 99 percent of marketers report that trade shows provide their company with unique […]
13 Trade Show Booth Ideas for Maximum ROI in Event Marketing Read More »
Live events still have a leg up on digital marketing. How? In-person events provide companies with unique, unmatchable access to their target audience. Because of this unique audience opportunity, sponsors are willing to pay for parts of your event. But how do you secure sponsors? What do sponsors want? What should your sponsorship package feature?
9 Sponsorship Package Ideas for Your Event Read More »
As we noted in our 2020 event trend roundup, event sustainability will continue to have a bigger influence in how events are organized and promoted in the coming years. A core reason behind this trend millennial and Gen Z attitudes and responses to businesses that take stances on broad issues. Below, we take a look
Millennials Respond to Data Read More »
Events are highly effective tools that—when done right—can produce significant results. According to a study, 85 percent of attendees are more likely to make a purchase after attending an event, and 91 percent said they have more positive feelings about a brand after interacting with it; there aren’t many other tools to have such positive
Induce Event ‘FOMO’ Using Social Media Read More »
About a year or so ago, a handful of major dance music festivals were implementing event marketing tactics such as teasing their lineups out act by act. On the first day, the fans were amped by a headliner announcement, and speculation was rife about who’d be announced next. The festival would get a mention or
Event Marketing: How To Structure a Festival Roll Out Campaign Read More »
Imagine your toil for months to put on an event. You scout for talent, negotiate prices and book venues, build sets, stress about budgets and dress rehearsals, you chase deadlines and put out fires, and now it’s opening night, the moment of truth… Only you have a problem: nobody’s showing up. It’s every event organizer’s
Exposure! A Framework For Irresistible Event Marketing Read More »
The goal that’s on every event producer’s list – increase event revenue. As in the rest of the live business, technology is changing the way fans spend money at concerts and, right now, tech is leading live entertainment towards cashless events. The pressure is on. Demand from fans to out-do previous event experiences is a
The 5 Proven Strategies to Increase Event Revenue Read More »
You figured out the dates, you reserved the venue, you even have commitments from your line-up… NOW you’re left with the most difficult and most important task of all: selling out your event. What event marketing tactics should you focus on? Which channels will give you the best return on your marketing efforts? Where are
Best Event Marketing Tactics to Use in 2020 Read More »
One thing that should never be forgotten in the event industry is that festivals are social gatherings for groups of people. Your event isn’t 50,000 individuals, it’s more like 5,000 groups of 10, with tight-knit circles making the commitment to drop big money and make the commitment to your production. Millennials are particularly social—both in
MASTERCLASS: The Immense Value of Advocacy Explained by the StreetTeam Co-Founder Read More »
The most important part of any event marketing process is when the event itself takes place. But equally important as the event itself is both what you do before the event and —not thought about nearly as much—what you do after the event. In the digital age, where attention is fleeting, event marketers would do
Post-Event Marketing Buzz: Make Your Event Last Forever Read More »