Gupta Media’s Joe Schlesinger on Using Tracking Pixels to Beef Up Your Target Marketing

--Ross Gardiner, Intellitix Contributor-- Tracking pixels have quickly become an integral part of the personalized advertising era, and they are playing a particularly crucial role in revolutionizing the festival and event ticketing...
live-event-tech

This Minor Change Greatly Affected the Event App Industry

For both brands and ticket-buyers, customer experience during the event is undoubtedly the most important aspect of any festival. But increasingly, the digital world is becoming inexorably intertwined with the physical...

5 Reasons Vendors Are Going Cashless at Events

Over the past decade, cashless payment systems have become industry standard in the live events space. Whether you’re a promoter, vendor, or attendee, managing transactions digitally with RFID technology offers a...

Waco Hoover Talks XLIVE, Big Data, and Industry Trends

BY: ROSS GARDINER, Intellitix ContributorFestival industry conferences have grown into a driving force of innovation within the event space over the past decade. From IMS to EDMBiz and heavyweight enterprise XLIVE,...

Food, Wine, and Beer Festivals Drive Leisure Travel

BY: ARON BURTON, Sales Development RepWith 50% of Millennials describing themselves as “foodies,” it’s no surprise that the popularity of food, wine, and beer festivals is on the rise.But according to...

Umbel’s Dave Cedrone Tells You What To Do With All That Data

Remember all that data that you’ve got in those .xlsx files, laying in a sad, discarded heap in a Dropbox folder somewhere? You were hit over the head with the word...

Aloompa Co-Founder Drew Burchfield Explains the Real Reasons Why Festivals Should Have Apps

It’s a much harked generational slur that young people these days are documenting the moment instead of living in it. Although a sea of lighters does look a lot more epic...
4 Overlooked Advantages Vendors Should Really Know About Cashless Payment

4 Overlooked Advantages Vendors Should Really Know About Cashless Payments + VIDEO

Well, congratulations! You’ve decided to go cashless at your festival! You’ve done your homework, weighed up your options and found that you like abundant profits, consumer data and ease of commerce....

You’re Only As Good As Your Last Event: A Guide to Measuring and Tracking...

After the stages come down and the vendors have left, what’s the first thing you think about post event? If your answer is next year’s event then consider yourself a true...

Will Instagram Stories Eclipse Snapchat’s Value to Festival Promoters?

Try and wrap your head around this: Facebook was launched 13 years ago, Twitter is going on 11, and Snapchat and Instagram were both born 6 and 7 years ago, respectively....

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The Evolution of The Live Event Budget in 2018

Any event producer will tell you that exacting a live event budget is a headache. Doing it well is so important to your success...

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