Data

4 Insights to Improve Your Sporting Event Fan Data

By Tom Kacicki September 16, 2019
Billy Beane’s pioneering focus on sabermetrics with the Oakland Athletics opened many Americans' eyes to the power of data analysis in the world of sports.…

RFID for Events: Top 10 Myths Busted

By Tom Kacicki September 4, 2019
Events with integrated RFID solutions for Access Control, Cashless Payment, and Experiential benefit from improved operational efficiencies, increased on-site revenue and enhanced patron experience. We…

5 Surefire Event Marketing Tactics to Increase Guest Retention Post-Event

By Tom Kacicki August 1, 2019
There is a ton of marketing activities that occur before an event and during, but what about post-event? After the curtains drop, is it really…

Know Your Customer: Capture the Data that Matters

By Tom Kacicki June 26, 2019
Most customer data-collection efforts are based on the information they give you. It’s valuable to be sure, but it’s not 100% trustworthy because you have…

Watch How RFID Technology Powered the 2017 Reebok CrossFit Games

By Milan Malivuk October 24, 2017
Intellitix partnered with the 2017 Reebok CrossFit Games to integrate an effective RFID technology solution into their operation. "CrossFit came to us really with one…

Live Event Streaming to Contribute $7.4B by 2021

By Milan Malivuk October 17, 2017
PwC, live music and streaming services combine to account for 73% of the US music industry's annual revenue. The report detailed an "insatiable appetite" amongst…

Gupta Media’s Joe Schlesinger on Using Tracking Pixels to Beef Up Your Target Marketing

By Milan Malivuk September 11, 2017
--Ross Gardiner, Intellitix Contributor-- Tracking pixels have quickly become an integral part of the personalized advertising era, and they are playing a particularly crucial role…

This Minor Change Greatly Affected the Event App Industry

By Milan Malivuk August 25, 2017
For both brands and ticket-buyers, customer experience during the event is undoubtedly the most important aspect of any festival. But increasingly, the digital world is…

Waco Hoover Talks XLIVE, Big Data, and Industry Trends

By Milan Malivuk July 7, 2017
Festival industry conferences have grown into a driving force of innovation within the event space over the past decade. From IMS to EDMBiz and heavyweight…

Food, Wine, and Beer Festivals Drive Leisure Travel

By Milan Malivuk June 23, 2017
• In the US alone, there are 7,500 beer festivals • 80% of millennials surveyed said they attended three or more food, wine, or beer…
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State of Live Events Report 2018

The State of Live Report

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