10 Popular RFID Brand Activation Ideas for Sporting Events
How to make better brand activations for sporting events? RFID Experiential initiatives open up a world of opportunities bridging digital technology and real-life experiences, providing engaging ways to bring sponsors and fans closer than ever before. With social media integration, organizers and sponsors are able to extend their brand reach past the event itself, creating lasting digital impressions. The biggest benefit of RFID technology is the wealth of data collected on the platform including engagement levels tied to audience demographic information reported in real-time on custom dashboards. Armed with rich audience insight and measurable ROI, organizers and sponsors can take their ...