For some festival promoters, the idea of trying to build an audience in living rooms around the world with live streaming will seem like the antithesis of what they’re trying to do. Why throw a festival when people can experience it from bed, right? But others will understand that live streaming is an incredible marketing […]
Why You Should Integrate Live Streaming at Your Festival Read More »
There is a ton of marketing activities that occur before an event and during, but what about post-event? After the curtains drop, is it really time to end the show? In addition to putting efforts before and during the event, creating a post-event strategy can yield some extra marketing juice and new results so we’ve
5 Surefire Event Marketing Tactics to Increase Guest Retention Post-Event Read More »
If you google RFID wristbands right now, you will receive more than a million results. That’s a lot of information. Within all that information, you will find some misleading “facts” or even conspiracies about RFID chips regarding privacy, data, security, and how the technology is used. As an event organizer, the well being of your
4 Commonly Overlooked Facts About RFID Wristbands Read More »
Crowd management is, in essence, about the health and safety of everyone at the event. Stuffed audiences, disorganized crowd movement, and long wait times for entry can all lead to an event management professional’s worst nightmare: unwieldy, unhappy attendees. While crowd management is also more than a mere checklist, it’s critical to cover all your
How to Create Safer Events with Crowd Management Read More »
Most customer data-collection efforts are based on the information they give you. It’s valuable to be sure, but it’s not 100% trustworthy because you have no way of verifying that what you’re getting is accurate. But actions don’t lie. And being able to track what people do will tell you so much more about them,
Know Your Customer: Capture the Data that Matters Read More »
In this article, we look at how Tomorrowland, one of the world’s biggest and most iconic events, has continued to improve the guest experience and drive ROI by implementing a cashless payment solution. In the final weekends of a sweltering July, around 400,000 fans from every corner of the world descended on the sleepy town of
Revenue Growth Tips From the World’s Biggest Music Festival Read More »
There has been a lot of talk in recent years about the differences between RFID (radio frequency identification) and NFC (near field communication), and particularly how they will play out in the live event space. The Differences Between NFC and RFID Both NFC and RFID refer to a data transfer process between an RFID or
4 Reasons Why RFID is Better than NFC For Live Events Read More »
Michael Ilves, LA-based brand activation specialist that has worked with some of America’s largest festival properties. The very best brand activations integrate seamlessly into the event by solving a problem, whilst also acting as a vehicle for data collection and inspire engagement on socials. We’ve put together a list of some of our favorite festival
[Updated] 12 Engaging Brand Activation Ideas to Boost Event Sponsorship Read More »
Intellitix partnered with the 2017 Reebok CrossFit Games to integrate an effective RFID technology solution into their operation. “CrossFit came to us really with one primary goal—enhancing the spectator experience. They wanted to make everything about their experience easy, seamless, integrated, secure, and memorable,” explains Brennan Kerr, Intellitix’s Head of Sports. “The move from LA
Watch How RFID Technology Powered the 2017 Reebok CrossFit Games Read More »
PwC, live music and streaming services combine to account for 73% of the US music industry’s annual revenue. The report detailed an “insatiable appetite” amongst the public for music events, while highlighting that live event streaming is starting to show signs of being able to fill the vast gap left by physical music sales some
Live Event Streaming to Contribute $7.4B by 2021 Read More »