Technology

5 Surefire Event Marketing Tactics to Increase Guest Retention Post-Event

There is a ton of marketing activities that occur before an event and during, but what about post-event? After the curtains drop, is it really time to end the show? In addition to putting efforts before and during the event, creating a post-event strategy can yield some extra marketing juice and new results so we've assembled this list to get you started on increasing guest retention post-event. #1: Exclusive Pre-Sale & VIP Packages The moment you’ve finalized the venue and date of your next event, announce a “Save the Date” immediately to your email subscriber list and social media followers ...

4 Commonly Overlooked Facts About RFID Wristbands

If you google RFID wristbands right now, you will receive more than a million results. That's a lot of information. Within all that information, you will find some misleading "facts" or even conspiracies about RFID chips regarding privacy, data, security, and how the technology is used. As an event organizer, the well being of your guests is a high priority so it's important to know the risks of any technology implemented at your event. To help you with some of your research, we've put together some of the most commonly overlooked facts about the use of RFID chips and wristbands ...

How to Create Safer Events with Crowd Management

Crowd management is, in essence, about the health and safety of everyone at the event. Stuffed audiences, disorganized crowd movement, and long wait times for entry can all lead to an event management professional’s worst nightmare: unwieldy, unhappy attendees. While crowd management is also more than a mere checklist, it’s critical to cover all your bases, no matter how experienced you or your team may be in hosting events. Here are some tips to get you started with crowd management for your next event. Understand Your Guest Behaviour It goes without saying that the crowd at a music festival will ...
A laptop screen showing a set of analytics representing knowing your customer.

Know Your Customer: Capture the Data that Matters

Most customer data-collection efforts are based on the information they give you. It’s valuable to be sure, but it’s not 100% trustworthy because you have no way of verifying that what you’re getting is accurate. But actions don’t lie. And being able to track what people do will tell you so much more about them, what they like and how you can adapt to their needs. This is what makes live events such a goldmine for anyone who wants to get to know their customers, as long as the right data-capturing mechanisms are in place. The problem is that these ...
Tomorrowland

Revenue Growth Tips From the World’s Biggest Music Festival

In this article, we look at how Tomorrowland, one of the world’s biggest and most iconic events, has continued to improve the guest experience and drive ROI by implementing a cashless payment solution. In the final weekends of a sweltering July, around 400,000 fans from every corner of the world descended on the sleepy town of Boom, Belgium for Tomorrowland. Now in its 14th year, Tomorrowland has become the most globally visible event of its kind. With 16 official stages hosting around 1000 acts and dizzying standards of production, the Belgian festival is an engulfing spectacle to behold. But beneath the fireworks, ...
Apple Pay NFC

4 Reasons Why RFID is Better than NFC For Live Events

There has been a lot of talk in recent years about the differences between RFID (radio frequency identification) and NFC (near field communication), and particularly how they will play out in the live event space. The Differences Between NFC and RFID Both NFC and RFID refer to a data transfer process between an RFID or NFC device (a ‘host’) and a ‘reader’. RFID technology has been used in various industries for almost 50 years, while NFC is still fairly nascent. NFC differs primarily in its ability to allow for information to be shared peer-to-peer between other NFC users. The most ...
brand activation ideas

[Updated] 12 Engaging Brand Activation Ideas to Boost Event Sponsorship

Michael Ilves, LA-based brand activation specialist that has worked with some of America's largest festival properties. The very best brand activations integrate seamlessly into the event by solving a problem, whilst also acting as a vehicle for data collection and inspire engagement on socials. We've put together a list of some of our favorite festival experiential concepts from the past couple of years, and offer some vital tips and takeaways that you can integrate into your activation strategy for 2018. HP’s The Lab Brand Activation https://www.youtube.com/watch?v=pmIbYwWDWMM This one was a particular hit at music festivals in 2016/2017, having a particularly ...
rfid technology crossfit games

Watch How RFID Technology Powered the 2017 Reebok CrossFit Games

Intellitix partnered with the 2017 Reebok CrossFit Games to integrate an effective RFID technology solution into their operation. "CrossFit came to us really with one primary goal—enhancing the spectator experience. They wanted to make everything about their experience easy, seamless, integrated, secure, and memorable,” explains Brennan Kerr, Intellitix’s Head of Sports. “The move from LA to Madison, WI was a big change for the fans, and the organizers really seized the opportunity to take the experience to the next level.” Shrinking lines with RFID Technology “The lines looked really long as we were getting up to it. But as soon ...
live event streaming

Live Event Streaming to Contribute $7.4B by 2021

PwC, live music and streaming services combine to account for 73% of the US music industry's annual revenue. The report detailed an "insatiable appetite" amongst the public for music events, while highlighting that live event streaming is starting to show signs of being able to fill the vast gap left by physical music sales some decade-and-a-half ago, predicting it will contribute $7.4B by 2021. "The market is being defined and propelled by consumers’ increased demand for live, immersive, sharable experiences,” wrote Deborah Bothun, PwC's global entertainment and media leader. “Consumers want to get closer, more engaged and better connected with the stories ...

Gupta Media’s Joe Schlesinger on Using Tracking Pixels to Beef Up Your Target Marketing

--Ross Gardiner, Intellitix Contributor-- Tracking pixels have quickly become an integral part of the personalized advertising era, and they are playing a particularly crucial role in revolutionizing the festival and event ticketing space. With a myriad of ad options available to event marketers, tracking pixels can not only detail which forms of ads work, but which stage in the sales process your prospective customers are at, and give you a much better understanding of what those customers respond to. "A tracking pixel is essentially a piece of code that gets placed on the website and can tell you exactly how ...
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