Drones – If you told us ten years ago that seeing unmanned camera helicopters on a daily basis would be a tech trend that became normal, we would probably have boarded the first raft to Cuba and gone feral in the mountains. What was first introduced as a military tool is now a commonplace item …
5 Festival Tech Trends That Are Reshaping the Industry Read More »
How to make better brand activations for sporting events? RFID Experiential initiatives open up a world of opportunities bridging digital technology and real-life experiences, providing engaging ways to bring sponsors and fans closer than ever before. With social media integration, organizers and sponsors are able to extend their brand reach past the event itself, creating lasting …
10 Popular RFID Brand Activation Ideas for Sporting Events Read More »
MRA is in the business of providing mobile experiential marketing opportunities to brands who want to truly connect with their consumers. And it’s working. Their fleet of vehicles has traveled over 569,000 miles and been on-site at every live event you can imagine. Their vehicles come in a range of sizes – from 1,000 square …
On the Road Again: How Mobile Experiential Marketing Can Build Brand Loyalty Read More »
There was a time when the idea of corporate sponsorship for a concert or festival would have seemed absolutely horrifying. Back when rock ‘n’ roll was still counterculture, people actually bought music, and flower crowns weren’t retro, there was no such thing as brand presence at concerts. Michael Jackson’s Bad tour in 1983 completely changed …
Remember all that data that you’ve got in those .xlsx files, laying in a sad, discarded heap in a Dropbox folder somewhere? You were hit over the head with the word “data” at the last festival conference you went to and were seduced by its value to both yourself and the brands you want to …
Umbel’s Dave Cedrone Tells You What To Do With All That Data Read More »
No Messy Transaction Cancellations Mean You Make What You Sell In the past, it was possible for credit card transactions to be made on site only for the account to turn out to be maxed out or overdrawn. The result: you get stiffed and the customer walks away with a tray of beers. Whether that …
4 Overlooked Advantages Vendors Should Really Know About Cashless Payments + VIDEO Read More »