About a year or so ago, a handful of major dance music festivals were implementing event marketing tactics such as teasing their lineups out act by act. On the first day, the fans were amped by a headliner announcement, and speculation was rife about who’d be announced next. The festival would get a mention or …
Event Marketing: How To Structure a Festival Roll Out Campaign Read More »
Events with integrated RFID solutions for Access Control, Cashless Payment, and Experiential benefit from improved operational efficiencies, increased on-site revenue and enhanced patron experience. We might be a bit biased, but we’ve seen it happen over and over. If you’re one of those organizers who is considering using RFID technology but are skeptical, you’re not …
The city of Chicago has one of the most thriving summer festival scenes in the United States. On any given weekend, neighborhoods will be brought together in collective rejoice around eating, drinking, or dancing as they make the most of the city’s few short months of great weather. This past weekend, Chicagoans were spoiled with …
One crucial element that the world’s most iconic and influential festivals share in common is the communities that they have built around the event. These essential bonds that are formed at the festival and endure long after the site is broken down, can’t be made by just dope lineups, or top tier facilities. They exist …
MASTERCLASS: Everfest’s Eamon Armstrong on How to Build Communities at Festivals Read More »
“There’s a huge disconnect between what brands are doing on site and how they’re leveraging that data in other marketing efforts,” says Peter Machalek. Whether your objective is to increase event awareness or improve brand loyalty, there are a variety of ways to use event data and online insights to help you get a better …
You’re Only As Good As Your Last Event: A Guide to Measuring and Tracking Results Read More »
Goldenvoice millions every year, and even fledgling festivals can find smaller brands with whom to forge a mutually beneficial relationship. However, as effortless as these brand/event partnerships may seem, bringing them to fruition is a process that collides the very different worlds of corporate advertising and the rough and tumble hustle of events promotion. Pulling …
Masterclass: How To Land the Ideal Sponsor for Your Festival Read More »
Serge Grimaux, Head Pilot of Intellitix, states: “We are incredibly honored to be working with CIVB, BGE, the greatest Grand cru and reputable wine producers of the world, integrating our innovative technology into Europe’s largest wine festival. Our event solutions will enable the organizers of Bordeaux Wine Festival to maximize the event’s full potential and …
Bordeaux Wine Festival Celebrates 10th Anniversary with High Tech RFID Tasting Passes Read More »
