For some festival promoters, the idea of trying to build an audience in living rooms around the world with live streaming will seem like the antithesis of what they’re trying to do. Why throw a festival when people can experience it from bed, right? But others will understand that live streaming is an incredible marketing …
Why You Should Integrate Live Streaming at Your Festival Read More »
Most festivals use some mix of professional staff and volunteer workers to run their event. Finding the right balance between professional and volunteer staff depends on the size and culture of your event and can be a process of trial and error. Unfortunately, when event safety and event security are at stake, there is little …
From the Experts: Making Volunteers the Lifeblood of Your Festival Read More »
Running a festival in a city is an entirely different beast than taking over a field in a rural area. The number of potential obstacles—ranging from angry neighbors to unresponsive mayors—can seem on the surface to be unreasonable and impossible to surmount. But the civic landscape can offer incredible diversity and potential if you have …
MASTERCLASS: Decibel Founder Sean Horton on How to Throw an Inner City Festival Read More »
In August 2016, Instagram launched their Instagram Stories feature, which unsurprisingly mirrors the core offerings of Snapchat with a few minor twists. The new function allows users to post photos, videos and boomerang-style mini-GIF snippets to create a temporary “story” on their profile. Social media platforms like Instagram are evolving at an increasing speed with …
Will Instagram Stories Eclipse Snapchat’s Value to Festival Promoters? Read More »
The idea of the VIP has become a contentious one in recent years. Driven by a souring attitude towards wealth and exclusivity, and supported by more unscrupulous promoters packaging “IP” as “VIP,” the term doesn’t mean what it used to at a festival. At many events, VIP merely means being in a slightly less crowded …
Masterclass: Lost Paradise’s Simon Beckingham On Selling Experiences and Why VIP is Dead Read More »
Utah Beer Festival, Left Hand Brewing’s Hops and Hand Rails, and America On Tap have blazed the trail, I sat down with my colleague, Justin Moffatt, to dig into the topic. Moffatt spent 11 years on the vendor side of the beverage industry, and knows very well where beer festivals are excelling and driving innovation to the …
What Your Music Festival Can Learn From a Beer Festival Read More »
Goldenvoice millions every year, and even fledgling festivals can find smaller brands with whom to forge a mutually beneficial relationship. However, as effortless as these brand/event partnerships may seem, bringing them to fruition is a process that collides the very different worlds of corporate advertising and the rough and tumble hustle of events promotion. Pulling …
Masterclass: How To Land the Ideal Sponsor for Your Festival Read More »
WayHome Music & Arts Festival and the largest country music camping festival in Canada, Boots and Hearts Music Festival. Republic Live boasts a reputation for creating world-class, fan-centric, experiential music events. Watch the video case study below on how Republic Live and Intellitix heightened 80,000+ guest experiences across the two festivals deploying RFID Access Control …
Republic Live Keeps Their Events Innovative and Fresh Read More »
[/one_fourth][three_fourth_last padding=”0px 0px 0px 20px”] LAIRD WILTON, Chief Revenue Officer, Marcato The challenge for organizers is that modern festivals are logistical beasts! To stage a festival, there are an incredible amount of details to manage in order to deliver a safe, convenient and fun event. Event Specialists that have gained their experience in “the trenches” …
The Importance of Sourcing Specialists in the Live Event Business Read More »