Are you exhibiting at a trade show or managing exhibitors? Trade shows provide companies with a unique, powerful opportunity to secure high-quality leads and customers, and generate much higher ROI than from other marketing activities. It’s not just an industry trope either: 99 percent of marketers report that trade shows provide their company with unique […]
13 Trade Show Booth Ideas for Maximum ROI in Event Marketing Read More »
Live events still have a leg up on digital marketing. How? In-person events provide companies with unique, unmatchable access to their target audience. Because of this unique audience opportunity, sponsors are willing to pay for parts of your event. But how do you secure sponsors? What do sponsors want? What should your sponsorship package feature?
9 Sponsorship Package Ideas for Your Event Read More »
How to make better brand activations for sporting events? RFID Experiential initiatives open up a world of opportunities bridging digital technology and real-life experiences, providing engaging ways to bring sponsors and fans closer than ever before. With social media integration, organizers and sponsors are able to extend their brand reach past the event itself, creating lasting
10 Popular RFID Brand Activation Ideas for Sporting Events Read More »
Music festivals take place online as much as they do in grassy fields or huge arenas. The major, institutional festival brands—Coachella, Bonnaroo, SXSW—are cultural events that are the anchor point to a whole lifestyle and a whole media, social, and marketing ecosystem results in their wake. These events have achieved this status, in part at
5 Tips for the Perfect Branded social media Experience Read More »
MRA is in the business of providing mobile experiential marketing opportunities to brands who want to truly connect with their consumers. And it’s working. Their fleet of vehicles has traveled over 569,000 miles and been on-site at every live event you can imagine. Their vehicles come in a range of sizes – from 1,000 square
On the Road Again: How Mobile Experiential Marketing Can Build Brand Loyalty Read More »
Events are vital to any brand’s marketing activities. Whether you’re looking to increase brand awareness or looking to generate new customers, you know you have to have to be out there. Brands that deploy on-site have two things in mind: building their fan base and capturing consumer data. Nowadays to do so means creating diverse
6 Easy Ways to Get More From Your On-Site Brand Activations Read More »
For some festival promoters, the idea of trying to build an audience in living rooms around the world with live streaming will seem like the antithesis of what they’re trying to do. Why throw a festival when people can experience it from bed, right? But others will understand that live streaming is an incredible marketing
Why You Should Integrate Live Streaming at Your Festival Read More »
You need to have a diverse content strategy for your brand activations. We all know that things move at a fiberoptic pace in the world of digital marketing. Innovative campaigns usher in fresh approaches to consumer outreach, pushing everyone and their dogs to switch up their strategy, before becoming obsolete and making way for something
Why it’s necessary to have a Winning Content Strategy For Your Brand Activations Read More »
Michael Ilves, LA-based brand activation specialist that has worked with some of America’s largest festival properties. The very best brand activations integrate seamlessly into the event by solving a problem, whilst also acting as a vehicle for data collection and inspire engagement on socials. We’ve put together a list of some of our favorite festival
[Updated] 12 Engaging Brand Activation Ideas to Boost Event Sponsorship Read More »
The city of Chicago has one of the most thriving summer festival scenes in the United States. On any given weekend, neighborhoods will be brought together in collective rejoice around eating, drinking, or dancing as they make the most of the city’s few short months of great weather. This past weekend, Chicagoans were spoiled with
5 Reasons We Love Chicago Blues Festival Read More »