[Updated] 12 Engaging Brand Activation Ideas to Boost Event Sponsorship

By Milan Malivuk January 30, 2018
Michael Ilves, LA-based brand activation specialist that has worked with some of America's largest festival properties. The very best brand activations integrate seamlessly into the…

6 Simple Ways to Get More From Your On-Site Activations

By Milan Malivuk January 27, 2018
building their fan base and capturing consumer data. Nowadays that means creating diverse and engaging on-site activations that go far beyond the norm. That’s where…

Why You Need a Winning Content Strategy For Your Activation

By Milan Malivuk December 29, 2017
You need to have a diverse content strategy for your activation. We all know that things move at a fiberoptic pace in the world of…

Social Media Activation: 5 Tips for the Perfect Branded Experience

By Milan Malivuk August 10, 2017
Music festivals take place online as much as they do in grassy fields or huge arenas. The major, institutional festival brands—Coachella, Bonnaroo, SXSW—are cultural events…

Why You Should Absolutely Integrate Live Streaming Into Your Festival

By Milan Malivuk July 17, 2017
For some festival promoters, the idea of trying to build an audience in living rooms around the world will seem like the antithesis of what…

5 Reasons We Love Chicago Blues Festival

By Milan Malivuk June 12, 2017
The city of Chicago has one of the most thriving summer festival scenes in the United States. On any given weekend, neighborhoods will be brought…

On the Road Again: How Mobile Experiential Marketing Can Build Brand Loyalty

By Milan Malivuk June 9, 2017
MRA. MRA is in the business of providing mobile experiential opportunities to brands who want to truly connect with their consumers. And it’s working. Their…

Masterclass: How to Get the Most Out of the Festival/Brand Relationship with Experiential Specialist Michael Ilves

By Milan Malivuk June 7, 2017
There was a time when the idea of corporate sponsorship for a concert or festival would have seemed absolutely horrifying. Back when rock ‘n’ roll…

Experiential spending to increase up to 50% in next 3-5 years

By Milan Malivuk June 2, 2017
Freeman. "The role of brand experience continues to increase in scope and importance, as audience expectations evolve,” says Chris Cavanaugh, Freeman’s executive vice president and chief…

Masterclass: How To Land the Ideal Sponsor for Your Festival

By Milan Malivuk February 23, 2017
Goldenvoice millions every year, and even fledgling festivals can find smaller brands with whom to forge a mutually beneficial relationship. However, as effortless as these…
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