Sponsorship

13 Trade Show Booth Ideas for Maximum ROI in Event Marketing

Are you exhibiting at a trade show or managing exhibitors? Trade shows provide companies with a unique, powerful opportunity to secure high-quality leads and customers, and generate much higher ROI than from other marketing activities. It's not just an industry trope either: 99 percent of marketers report that trade shows provide their company with unique value that they cannot get from any other marketing medium. But it's not enough to merely show up, you also have to bring your A-game when it comes to trade show booth ideas. In order to maximize the benefits of exhibiting at a trade show, planners ...

9 Sponsorship Package Ideas for Your Event

Live events still have a leg up on digital marketing. How? In-person events provide companies with unique, unmatchable access to their target audience. Because of this unique audience opportunity, sponsors are willing to pay for parts of your event. But how do you secure sponsors? What do sponsors want? What should your sponsorship package feature? In this guide, we’ll answer the above questions, and give you a few ideas to help you secure event sponsors with ideas for sponsorship packages. What is sponsorship?  Before you design your sponsorship opportunities, it’s important to understand what you are designing for.  When you ...

10 Popular RFID Brand Activation Ideas for Sporting Events

How to make better brand activations for sporting events? RFID Experiential initiatives open up a world of opportunities bridging digital technology and real-life experiences, providing engaging ways to bring sponsors and fans closer than ever before. With social media integration, organizers and sponsors are able to extend their brand reach past the event itself, creating lasting digital impressions. The biggest benefit of RFID technology is the wealth of data collected on the platform including engagement levels tied to audience demographic information reported in real-time on custom dashboards. Armed with rich audience insight and measurable ROI, organizers and sponsors can take their ...

Social Media Activation: 5 Tips for the Perfect Branded Experience

Music festivals take place online as much as they do in grassy fields or huge arenas. The major, institutional festival brands—Coachella, Bonnaroo, SXSW—are cultural events that are the anchor point to a whole lifestyle and a whole media, social, and marketing ecosystem results in their wake. These events have achieved this status, in part at least, by harnessing social media in a multitude of forward-thinking ways, from advertising to brand activations to influencer engagement. The most effective methods have shown to be a bit of all three in one, and the past few years have seen fans and influences engaging ...

On the Road Again: How Mobile Experiential Marketing Can Build Brand Loyalty

MRA is in the business of providing mobile experiential marketing opportunities to brands who want to truly connect with their consumers. And it’s working. Their fleet of vehicles has traveled over 569,000 miles and been on-site at every live event you can imagine. Their vehicles come in a range of sizes – from 1,000 square foot trailers to motorcycles – that are customized to fit the look and feel that a brand is trying to achieve. “We’ve gone to Bonnaroo, SXSW, Coachella, the Super Bowl, the Kentucky Derby,” says Tony Amato, president of MRA. “We’re done air shows, car racing, ...

6 Easy Ways to Get More From Your On-Site Brand Activations

Events are vital to any brand's marketing activities. Whether you're looking to increase brand awareness or looking to generate new customers, you know you have to have to be out there. Brands that deploy on-site have two things in mind: building their fan base and capturing consumer data. Nowadays to do so means creating diverse and engaging on-site activations that go far beyond the norm. That’s where RFID technology comes in. RFID, or radio frequency identification, is a secure electronic chip that can be embedded into a wristband, card, or lanyard. For years now, this event technology has been widely ...

Why You Should Integrate Live Streaming at Your Festival

For some festival promoters, the idea of trying to build an audience in living rooms around the world with live streaming will seem like the antithesis of what they’re trying to do. Why throw a festival when people can experience it from bed, right? But others will understand that live streaming is an incredible marketing tool, one that can offer the power to induce serious FOMO, which is perhaps the most desirable marketing phenomenon achievable. Live streams present an optimal funneling experience in introducing new customers to the unique wonders of your event and has become one of the most ...

Why it’s necessary to have a Winning Content Strategy For Your Brand Activations

You need to have a diverse content strategy for your brand activations. We all know that things move at a fiberoptic pace in the world of digital marketing. Innovative campaigns usher in fresh approaches to consumer outreach, pushing everyone and their dogs to switch up their strategy, before becoming obsolete and making way for something new.  But while “Content is King” was the loud-and-proud mantra of the digital marketer a couple of years ago, it still holds true today. Companies like Red Bull, The North Face and Under Armour are still investing heavily in diverse content, but many brands are ...
brand activation ideas

[Updated] 12 Engaging Brand Activation Ideas to Boost Event Sponsorship

Michael Ilves, LA-based brand activation specialist that has worked with some of America's largest festival properties. The very best brand activations integrate seamlessly into the event by solving a problem, whilst also acting as a vehicle for data collection and inspire engagement on socials. We've put together a list of some of our favorite festival experiential concepts from the past couple of years, and offer some vital tips and takeaways that you can integrate into your activation strategy for 2018. HP’s The Lab Brand Activation https://www.youtube.com/watch?v=pmIbYwWDWMM This one was a particular hit at music festivals in 2016/2017, having a particularly ...

5 Reasons We Love Chicago Blues Festival

The city of Chicago has one of the most thriving summer festival scenes in the United States. On any given weekend, neighborhoods will be brought together in collective rejoice around eating, drinking, or dancing as they make the most of the city’s few short months of great weather. This past weekend, Chicagoans were spoiled with Green Music Fest, Old Town Art Fair, Ribfest and EDM monolith Spring Awakenings all happening across town, drawing a mixture of locals and tourists. But the biggest event by far was downtown’s annual and longstanding Chicago Blues Festival. Since launching in 1984, one year after ...
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