13 Trade Show Booth Ideas for Maximum ROI in Event Marketing
Are you exhibiting at a trade show or managing exhibitors? Trade shows provide companies with a unique, powerful opportunity to secure high-quality leads and customers, and generate much higher ROI than from other marketing activities. It's not just an industry trope either: 99 percent of marketers report that trade shows provide their company with unique value that they cannot get from any other marketing medium. But it's not enough to merely show up, you also have to bring your A-game when it comes to trade show booth ideas. In order to maximize the benefits of exhibiting at a trade show, planners ...