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Factors That Influence Ticket Purchase

5 Factors that Influence Music Festival Ticket Purchases

As part of their annual 360 Report, demographics giant Nielsen undertook a study that queries festival fans what is most likely to sway them towards a particular festival. The results are nothing short of illuminating, especially when they so closely reflect Intellitix’s own findings in our State of Live report. We take a closer look …

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Festival Promoters Take Note: Millennials Like Events With a “Stronger Moral Compass”

How Millennials Respond to Events That Take a Stand: The Data

As we noted in our 2020 event trend roundup, event sustainability will continue to have a bigger influence in how events are organized and promoted in the coming years. A core reason behind this trend millennial and Gen Z attitudes and responses to businesses that take stances on broad issues. Below, we take a look …

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10 Popular RFID Brand Activation Ideas for Sporting Events

How to make better brand activations for sporting events? RFID Experiential initiatives open up a world of opportunities bridging digital technology and real-life experiences, providing engaging ways to bring sponsors and fans closer than ever before. With social media integration, organizers and sponsors are able to extend their brand reach past the event itself, creating lasting …

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The 5 Proven Strategies to Increase Event Revenue

The goal that’s on every event producer’s list – increase event revenue. As in the rest of the live business, technology is changing the way fans spend money at concerts and, right now, tech is leading live entertainment towards cashless events. The pressure is on. Demand from fans to out-do previous event experiences is a …

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On the Road Again: How Mobile Experiential Marketing Can Build Brand Loyalty

MRA is in the business of providing mobile experiential marketing opportunities to brands who want to truly connect with their consumers. And it’s working. Their fleet of vehicles has traveled over 569,000 miles and been on-site at every live event you can imagine. Their vehicles come in a range of sizes – from 1,000 square …

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RFID for Events: Top 10 Myths Busted

Events with integrated RFID solutions for Access Control, Cashless Payment, and Experiential benefit from improved operational efficiencies, increased on-site revenue and enhanced patron experience. We might be a bit biased, but we’ve seen it happen over and over. If you’re one of those organizers who is considering using RFID technology but are skeptical, you’re not …

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5 Surefire Event Marketing Tactics to Increase Guest Retention Post-Event

There is a ton of marketing activities that occur before an event and during, but what about post-event? After the curtains drop, is it really time to end the show? In addition to putting efforts before and during the event, creating a post-event strategy can yield some extra marketing juice and new results so we’ve …

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