As part of their annual 360 Report, demographics giant Nielsen undertook a study that queries festival fans what is most likely to sway them towards a particular festival. The results are nothing short of illuminating, especially when they so closely …
5 Factors that Influence Music Festival Ticket Purchases Read More »
Over the past decade, many festivals have been striving to cut their emissions and become more sustainable environmentally. This is in part a result of how millennials respond to sustainable events. So aside from the obvious global benefits, your concerted …
As we noted in our 2020 event trend roundup, event sustainability will continue to have a bigger influence in how events are organized and promoted in the coming years. A core reason behind this trend millennial and Gen Z attitudes …
How Millennials Respond to Events That Take a Stand: The Data Read More »
About a year or so ago, a handful of major dance music festivals were implementing event marketing tactics such as teasing their lineups out act by act. On the first day, the fans were amped by a headliner announcement, and …
Event Marketing: How To Structure a Festival Roll Out Campaign Read More »
Drones – If you told us ten years ago that seeing unmanned camera helicopters on a daily basis would be a tech trend that became normal, we would probably have boarded the first raft to Cuba and gone feral in …
5 Festival Tech Trends That Are Reshaping the Industry Read More »
How to make better brand activations for sporting events? RFID Experiential initiatives open up a world of opportunities bridging digital technology and real-life experiences, providing engaging ways to bring sponsors and fans closer than ever before. With social media integration, organizers …
10 Popular RFID Brand Activation Ideas for Sporting Events Read More »
The goal that’s on every event producer’s list – increase event revenue. As in the rest of the live business, technology is changing the way fans spend money at concerts and, right now, tech is leading live entertainment towards cashless …
The 5 Proven Strategies to Increase Event Revenue Read More »
MRA is in the business of providing mobile experiential marketing opportunities to brands who want to truly connect with their consumers. And it’s working. Their fleet of vehicles has traveled over 569,000 miles and been on-site at every live event …
On the Road Again: How Mobile Experiential Marketing Can Build Brand Loyalty Read More »
Events with integrated RFID solutions for Access Control, Cashless Payment, and Experiential benefit from improved operational efficiencies, increased on-site revenue and enhanced patron experience. We might be a bit biased, but we’ve seen it happen over and over. If you’re …
There is a ton of marketing activities that occur before an event and during, but what about post-event? After the curtains drop, is it really time to end the show? In addition to putting efforts before and during the event, …
5 Surefire Event Marketing Tactics to Increase Guest Retention Post-Event Read More »