Technology

Gupta Media’s Joe Schlesinger on Using Tracking Pixels to Beef Up Your Target Marketing

By Milan Malivuk September 11, 2017
--Ross Gardiner, Intellitix Contributor-- Tracking pixels have quickly become an integral part of the personalized advertising era, and they are playing a particularly crucial role…

This Minor Change Greatly Affected the Event App Industry

By Milan Malivuk August 25, 2017
For both brands and ticket-buyers, customer experience during the event is undoubtedly the most important aspect of any festival. But increasingly, the digital world is…

4 Ways RFID Can Help Horse Racing Modernize and Make More Money

By Milan Malivuk August 16, 2017
Every live event vertical is developing and adapting to the changing digital landscape. Music festivals have been converting en masse to RFID systems, heralding in…

5 Reasons Vendors Are Going Cashless at Events

By Milan Malivuk August 3, 2017
Over the past decade, cashless payment systems have become industry standard in the live events space. Whether you’re a promoter, vendor, or attendee, managing transactions…

Why You Should Absolutely Integrate Live Streaming Into Your Festival

By Milan Malivuk July 17, 2017
For some festival promoters, the idea of trying to build an audience in living rooms around the world will seem like the antithesis of what…

Waco Hoover Talks XLIVE, Big Data, and Industry Trends

By Milan Malivuk July 7, 2017
Festival industry conferences have grown into a driving force of innovation within the event space over the past decade. From IMS to EDMBiz and heavyweight…

Food, Wine, and Beer Festivals Drive Leisure Travel

By Milan Malivuk June 23, 2017
• In the US alone, there are 7,500 beer festivals • 80% of millennials surveyed said they attended three or more food, wine, or beer…

Samsung to Debut Their VR Live Streaming at UFC 212

By Milan Malivuk June 2, 2017
It’s no secret that Samsung has been investing heavily in the development of virtual reality via their hardware, Gear VR, and their packed out Android…

4 Overlooked Marketing Strategies for Live Events

By Milan Malivuk May 26, 2017
Automate (with Caution) “Whether it's using simple scheduling tools like Buffer, or Hootsuite, or automating customer response with Facebook bots, very few festivals are using…

6 Music Festivals With Seriously Enviable Social Media

By Milan Malivuk May 26, 2017
HARD. The SoCal parking lot rave has been the subject of tremendous scrutiny in recent years, but their social media has always had a unique,…
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