Technology

10 Popular RFID Brand Activation Ideas for Sporting Events

How to make better brand activations for sporting events? RFID Experiential initiatives open up a world of opportunities bridging digital technology and real-life experiences, providing engaging ways to bring sponsors and fans closer than ever before. With social media integration, organizers and sponsors are able to extend their brand reach past the event itself, creating lasting digital impressions. The biggest benefit of RFID technology is the wealth of data collected on the platform including engagement levels tied to audience demographic information reported in real-time on custom dashboards. Armed with rich audience insight and measurable ROI, organizers and sponsors can take their ...

7 Reasons Why Food and Drink Events Need Cashless Payments

Nearly 5 out of 10 millennials now refer to themselves as “foodies” It’s no surprise that food and drink events are becoming increasingly more popular around the world as consumers become more educated and passionate about tasting and discovering great food and drink. In fact, 52% of millennials would rather go to a food festival than a music festival. The Future of Food and Drink Events is Cashless Payments Traditionally, food, wine and beer festivals use paper or plastic token systems as a form of event currency for on-site purchases. While tokens make sense for certain live events, cashless payment ...

Boost Your Event’s ROI With Mobile Lead Retrieval

Lead retrieval is the stuff of events, networking and making connections are what make the world go ‘round, but you can’t do that if you don’t grab that prospective lead’s contact information, much of which happens at conferences by lead retrieval.  This form of info gathering is a major focus for event marketers and exhibitors. In fact, a study by Marketing Charts found that 68 percent of B2B marketers believe that events are the most valuable source to gain quality leads, yet only 20 percent of exhibitors follow up with sales leads. This could be for a myriad of reasons, ...

The 5 Proven Strategies to Increase Event Revenue

The goal that's on every event producer's list - increase event revenue. As in the rest of the live business, technology is changing the way fans spend money at concerts and, right now, tech is leading live entertainment towards cashless events. The pressure is on. Demand from fans to out-do previous event experiences is a reality that can’t be ignored. The cost of production, staffing and entertainment is ever-increasing. Events that continue to grow and thrive in a competitive marketplace learn to adapt to industry challenges, while embracing changes and new technology solutions. Learn how to stay on top and ...

Why You Should Use Cashless Payments at Your Next Event

Cashless payments through RFID wearable technology has become immersed not only into people’s everyday lives (think Apple Pay) but also in events. Why? Because cashless payments help event planners create a seamless onsite experience for attendees that increase attendee’s overall event satisfaction and their event spend.   But how do you know if integrating a cashless RFID payment solution into your event is the right thing for you? What are the key benefits of integrating this technology into your next event?  To help you answer these questions and show you how you can help your attendees leave their wallets at home ...

The Power of Experiential Events

Did you know that 98 percent of event attendees are more likely to purchase a company’s product after an experiential event? Or that 93 percent of customers reported that brand experiential events are more influential than the internet or TV advertisements? Or that 91 percent of experiential event attendees report feeling an increased connection and a more positive feeling towards the brand after the event?  Experiential events are powerful for businesses. These events help companies build their brand awareness while increasing their customer satisfaction and revenue.  To help you unleash the full power of experiential events we have created this ...

Event Data: How Much Fans Spend at Events

Fans spend a lot of money when going to events, but how much is the question. The global live event industry is exponentially growing and event producers are searching for new ways to improve how fans experience their events. Spending money is one way fans enhance their experience; whether it be through buying food, alcohol or even merchandise - the fans spend, spend, spend. In our State of Live Report, we analyze the event data of exactly what fans spend on while attending events. Below are some insights from the data we’ve collected so you really know what the most ...

What You Need to Know About Ticket Fraud at Festivals

Ticket fraud at festivals is costing fans millions of hard-earned dollars in losses, and in today’s market, digital tickets have become an integral part of any event’s ticket sales. So integral in fact, that two-thirds of tickets sold online are digital, a comparatively large figure to other online industries, and one that attests to how rapidly the market has matured. And it’s growing. This year, the e-commerce fraud prevention firm Riskified estimates the global online event ticket market value at $30 billion annually, and in the US, lost revenue is expected to exceed $10 billion. Riskified have found that ticket ...

Unique Ways to Incorporate RFID Wristbands Into Your Next Event

Event planners are always looking for creative new ways to optimize attendee engagement without sacrificing event ROI. Luckily, event technology, specifically RFID wristbands can help planners do both. RFID wristbands have continued to prove to planners to be a powerful solution for live events. But what specific types of events should RFID wristbands be used for? Conferences? Festivals? What are some creative ways to utilize RFID wristbands? What Events Can Benefit From RFID Wristbands? Whether you're using RFID wristbands for gamification, cashless payments, access control, or for one of its many other benefits, the technology can be utilized for many different ...

Social Media Activation: 5 Tips for the Perfect Branded Experience

Music festivals take place online as much as they do in grassy fields or huge arenas. The major, institutional festival brands—Coachella, Bonnaroo, SXSW—are cultural events that are the anchor point to a whole lifestyle and a whole media, social, and marketing ecosystem results in their wake. These events have achieved this status, in part at least, by harnessing social media in a multitude of forward-thinking ways, from advertising to brand activations to influencer engagement. The most effective methods have shown to be a bit of all three in one, and the past few years have seen fans and influences engaging ...
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